FirstRain to Significantly Expand Development Team in India

- March 25, 2014 /MarketersMEDIA/ —

FirstRain, the leader in Personal Business Analytics™ for enterprise sales and marketing teams announced today it plans to grow its operations in India by over 100% in the next two years in order to continue to drive rapid technology innovation, deliver breakthrough mobile apps, and support the requirements of its Fortune 500 customers. Headquartered in the heart of Silicon Valley, FirstRain continues to strenghten its Gurgaon office as an R&D hub and views its investment in its India facility and employees as a critical element to further its leadership in the personalbusiness analytics market.

Announcing the plans, Penny Herscher, President & CEO, FirstRain said on her visit to India, “The rapid growth of the India analytics market is leading to an expansion of the talent pool by over 30-40% each year. The FirstRain India team is a core part of developing, enhancing and maintaining our Personal Business Analytics™ platform and gives us a vital competitive advantage. Many of FirstRain's technology patents are co-authored by engineers in our Gurgaon R&D center and in our headquarters at San Mateo, California and it illustrates the incredible collaborative ethos of the two offices. While so many firms are simply outsourcing their development to India, FirstRain continues to leverage the technical expertise of our R&D leaders located in India to help create optimal personal business analytics solutions for our global Fortune 500 customers.” “We are excited and prepared for this next phase of growth in India” Aparna Gupta, Managing Director, FirstRain India added.

Within the last year, FirstRain experienced more than 230 percent year-over-year top-line growth, a 40 percent increase in personalized views from existing users, a 50 percent increase in companies users can get insights on, and significant new analytics innovation including a suite of enhanced mobile apps. The company also increased headcount by 50 percent in its US operations. The company's rapid top-line growth is a testament to the work it is doing to help business professionals derive valuable, personalized and up-to-the-minute business intelligence they need to fuel revenue growth.

Recognition and Growth in a Rapidly Emerging New Big Data Market Segment

FirstRain is creating a new area of big data analytics and customer intelligence, delivering highly personalized, relevant and timely information to sales and marketing teams. Each user's experience is based on how they sell and go-to-market, and the products they are selling, so they can quickly understand the relevant developments in their customers' business to maximize revenue opportunities. FirstRain's cloud-based solutions, Customer Insights and Market Insights, leverage patented algorithms to extract critical developments and visualizations from the business web and social media. These actionable insights are seamlessly delivered to each individual, and their enterprise teams, within the social and mobile applications they use every day. FirstRain's software powers Fortune 1000 companies such as Cisco, GE Capital and Flextronics. FirstRain also delivers customer insights to sales via mobile apps. It has more than three years of mobile usage data and feedback from some of the most successful Fortune 500 sales teams, who have been driving revenue for their companies based on personal business analytics. With mobile now at the top of the executive agenda as a tool that can increase growth and boost sales productivity, FirstRain enables sales organizations and professionals to work in a mobile-centric daily workflow, where every step of their job is tied to effective use of mobile tools for sales planning, forecasting, growth, capitalizing on new opportunities and expanding existing ones. FirstRain supports iOS and Android smartphones and tablets; a Microsoft Windows Phone 8 release is imminent.

About FirstRain:

FirstRain is a pioneer and leader in personal business analytics solutions for the enterprise. FirstRain's mobile, cross-platform solutions provide sales, marketing and finance professionals analytics tuned to their specific company strategy and allow them to deeply understand their customer's business and their markets. FirstRain's patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world's premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India.

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