There isn’t any segment of the world’s population more in need of online reputation management than Hollywood. Anyone stalked by the paparazzi is destined to say or do something that will be recorded and published for the world to see. Maintaining composure is not always a top priority for those in the limelight. —
The saying "there's no such thing as bad press" is not always true and in many cases "bad press" can mean the loss of large contracts. The large majority of celebrities are, however concerned with bad press and how it can affect their careers.
Celebrity reputation expert Gary Truitt and the company he founded Fat Brain Interactive focuses exclusively on high-end celebrity, corporate brand and executive online reputation services.
Gary states, “Product endorsements and contracts are top priorities for celebrities and many corporate brand endorsement deals stipulate that the celebrity has to reflect a certain persona or image. If that image changes to a negative one, the celebrity could be cut-off from future deals and income potential.”
Online Reputation Management is one of the fastest growing segments of search according to Google Trends and it has fueled the latest release of software applications from Fat Brain Interactive. These applications along with a team of talented search engine optimization experts work to produce quality positive content and syndicate it to the search engines. Fat Brain Interactive has been working on the technology for over a year and has been in beta test mode with several executive and celebrity clients.
Release ID: 1613