Fanfare Launches New Video Sharing Platform Connecting Fans With Brands

Fanfare is a new app for Android and iOS launching on 17 August 2017, helping people share their love for their favourite things, while boosting brand penetration and engagement.

Fanfare has announced the imminent launch of its first app, calling it ‘the omni-channel missing link between fans and brands’. To be released on 17 August 2017, it aims to set a new trend for content sharing platforms.

Users will watch exciting videos, win exclusive prizes from their best-loved brands, and share the things that excite and inspire them with their social networks.

The Fanfare app will be available for both Android and iOS. Brands will be able to engage and activate their fan community in a novel way, creating viral campaigns and using gaming elements to reward fan-created video content with exclusive prizes.

The full product launch follows a successful open beta that attracted over 20,000 users. The official launch offers richer features, including a redemption store for won diamonds, and improved social media interactions, for brands to reach and influence fans like never before.

The app offers the ability to watch “snack sized” videos about brands, helping keep users engaged. Giveaways, loyalty schemes and the ability to create ‘brand ambassadors’ can help businesses build loyalty and trust with customers, and champion influencers as a way to circumvent the growing ‘content crunch’.

The app is also gamified to encourage content creation for brands. Users can earn reward ‘diamonds’ for actions, so the more users post, like and share videos, the more diamonds and experience points they get.

All this is underpinned by an intuitive marketplace: the app provides a social commerce platform for fans to buy items featured in their followed feeds “on the spot”, creating an effortless shopping experience.

Benny Phang, Fanfare’s Rainmaker, explained, “Fanfare offers a unique and refreshing social experience: users interact, grow and share with fellow fans. They can also discover products that are not available in their country yet. In that sense, Fanfare really puts a world of brands at your fingertips. Unlike other platforms that bombard their users with ads, Fanfare only shows you content related to brands you have picked. Less spam, more connection.”

About Fanfare: Fans love their favorite brands, and brands love their loyal fans, so Fanfare aims to bring them together for mutual benefit. Fanfare is a video-sharing app for fans to connect with brands through fun videos, cool games and enticing rewards. The app enables brands to find ambassadors and champions among their followers, while fans can celebrate and promote their love of key brands through social media.

For more details about the Fanfare app, please visit:

Contact Info:
Name: Clara Cerdan
Email: Send Email
Organization: Fanfare Holdings Ltd
Address: 9/F Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong

Release ID: 229487