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Did you know that that it costs five times more to attract new website visitors than to convert the existing ones into loyal clients? All business owners should engrave this statistic in their minds because converting a website visitor into a lifelong customer is crucial to growing a business.
It's a misconception to think that a constant and regular flow of visitors is enough to expand a business. Good traffic doesn't necessarily translate into profitable sales and profit. This is particularly relevant for companies that sell products online. Business owners are tasked with turning their website visitors into loyal clients. It's up to them to woo their visitors into buying products.
And while it sounds challenging, don't panic because the latest resource providing marketing guidelines, The Expert Secrets, can offer all the information needed to grow your customer base. It's vital to understand that traffic is like water. To direct it towards a specific target, you must create pathways. And don't try to come up with the most complicated path because it's no use to make it more difficult than it already is. As the business runner, you are already an expert in the industry, and you must only unearth the knowledge that lays within you and use it to connect with your public.
How can the Expert Secrets help you grow your customer base?
You're probably struggling for some time to create a base of loyal customers and research day and night to find new methods to convert your website visitors into clients. But most online resources make you feel your knowledge isn't good enough, you lack education in marketing, or you use the wrong techniques to reach your public. Even if it seems the content targets your weaknesses, it's instead created to captivate your FOMO and sense of scarcity because they're vital when someone is trying to convince you to act a certain way.
Traditional marketing relies on your instinctual part of the brain that wants to succeed and craves a community. But the Expert Secrets book comes with a new perspective that helps you aim for the reward. And to harvest its benefits, you need to invest time and effort to invest (not money) because it takes focus and attention to understand its essence.
Can a simple book help you grow your business?
When running a business that generates profit through digital means, you rely on a marketing model to reach and capture clients. You can use the website to promote the services you offer one-on-one. This implies relying on specific resources like face-to-face interactions, personalizing services, editing products according to the feedback you receive, and diversifying your portfolio to satisfy your clients. These businesses fail to succeed when you cannot work one-on-one with your customers because they function according to a time-for-money model. With no clients to buy services, there is no profit.
The Expert Secrets book provides you with insight on how to secure your venture from this model. You already have the knowledge, abilities, and experience to deliver exquisite services, and this resource allows you to translate them into income. How can you grow the revenue your business generates? Through different means. Use your expertise to create professional products your public wants. Use in-depth webinars to attract leads and clients and provide coaching services to share your knowledge.
The book Expert Secrets, Russell Brunson wrote, provides extensive knowledge on building a base of loyal customers and converting website visitors into clients. You have a certain level of expertise in your sector, and you can monetize your knowledge and create new business opportunities. Read Drip Digital's full review of Expert Secrets here.
What should you expect to find out from the Expert Secrets book?
The Expert Secrets seems like the kind of book that can revolutionize your business game. But before diving into reading it, you may want to find more about its content. This book is divided into five sections that provide you with a framework to apply Russell Brunson's business methods. Why would you follow his steps? He sold a book about potato guns and made millions. He is the living example that you can make money from any skill and expertise because there's a public waiting for you. If this didn't convince you, let's find out what the book offers.
The first section of the book teaches you to build a loyal community. The process of growing a public is challenging, but without creating a mass movement, you cannot draw attention towards your knowledge. To build your tribe of loyal followers, you need to create the image of a charismatic leader. Share with the public the motivation behind your business and develop an opportunity for your public. To convince them you have the answer to their questions, you need to come with a solution they find reliable.
The second part of the book is about creating belief. The Expert Secrets resource shares six methods Russell Brunson used to build leverage around his company ClickFunnels that offers mindset training videos.
The third section of the book teaches you to communicate with your website visitors to convert them into loyal customers. To attract them and sell your products, you must first educate them. The best methods to augment their knowledge are the Stack Slide and Perfect Webinar. Russell explains both of them in the book and teaches you how to apply them.
The fourth part presents the use of funnels. Even if you can run a business without having in-depth knowledge of the concept of funnels, it's best to master them to know how to use ads and traffic to your advantage. When you use funnels, you streamline the conversion process more effortlessly.
The last section of the book provides you with information on how to attract leads and clients for your business. It educates you on converting them into buyers and ensuring the traffic your website register is more than traffic.
It's the moment to make the conversion process simple for both you and the website visitors.
Release ID: 88975028