-- Chilled foods are foods that are cooked, then placed in a container, and chilled. Chilled processed foods consume half the energy of frozen foods. This is because they do not need to be frozen or thawed. Moreover, they can be consumed in less time.
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Europe is an important region for chilled processed food products. Chilled processed food industry gets impacted by several factors like social, cultural, economic, technological, etc. Critical elements of the operations in the chilled processed food business are logistics, efficiencies in supply chain, and traceability, among others. Chilled processed foods have to be stored at very low temperatures. Hence, commercial refrigerators and cooling systems are integral to ensure quality, maintain food properties and avoid microbial proliferation.
Such technology calls for huge capital investments by market operators. This poses a challenge for large-scale growth. Health scares (e.g. Avian Flu) also have a negative impact of sales. Consumers perceive processed ready-to-eat food as ‘stale’, high fat, high sugar, and laden with preservatives.
Europe chilled processed food industry is expected to grow on account of rising preference for healthy, convenience foods. Health and nutrition has become an important focus area in the overall food & beverages market. Cultural changes like higher percentage of working women and demand for superior quality food aid growth. Rising disposable incomes are increasing the affordability of chilled processed foods. Economic stability and growth also influence growth.
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Europe is home to several vendors of chilled processed food. It also has in place a superior supply chain logistics system that ensures hygiene and safety. Various sub-segments of processed foods include meat, fish/seafood, ready-to-eat meals, pre-cut vegetables and ready-made salads. Soup, pasta, pizza, bakery and other chilled foods are also important sub-categories.
Leading players in the European chilled processed food industry are TESCO, Tyson Foods, BRF S.A., Kraft Foods, Bakkavor Group Limited, Danone, and Foncasal S.L. Other established players include Fonterra Co-operative Group Limited, Greencore Group Plc., Unilever Plc., Beingmate Baby & Child Food, and ConAgra Foods. Players aim to create innovative products and processes that will retain or improve the quality of chilled processed food and deliver health benefits, at low costs.
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