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The growing health consciousness among consumers, increasing awareness regarding the health benefits offered by these products, and the accelerating demand for energy drinks at the global level are the primary factors that are surging the demand of the energy drinks market. The increasing trend of consuming energy drinks has turned these beverages into status symbols among the youth population. Moreover, the growing consumption of alcohol mixed beverage is gaining popularity, especially in the urban areas, as the regular partygoers are significantly shifting towards mild alcoholic beverages. This factor is responsible for the growth of the energy drinks market size.Various manufacturers are emphasizing on the development of energy drinks that decrease muscle fatigue and protect the heart and affluence of mental health. Energy drinks are considered an important part of social gatherings, celebrations, and parties, which in turn, is one of the major factors that is responsible for the growth of the energy drinks market size. The easy availability of substitutes and low prices of other drinks is proving the required thrust for the growth of the energy drinks market share in terms of revenue. The COVID-19 pandemic has motivated consumers to maintain physical and mental fitness around the world. The increasing focus on maintaining fitness and building a strong immune system is further energizing the demand for healthy diet food and beverages, which in turn, will surge the demand for energy drinks as well. In addition to this, the use of energy drinks has been associated with health risks, such as insomnia, recurrent urination, and irregular heartbeats. The growing awareness about these diseases caused by the consumption of energy drinks is likely to restrain market growth.
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On the basis of product, the alcoholic segment exhibits substantial growth potential and is expected to gain traction over the forecast period. This is attributed to the increasing popularity of alcoholic drinks, especially among the youth and party-goers. On the other hand, the non-alcoholic beverages segment is projected to experience faster CAGR during the forecast period. The rising consumption of these drinks driven by the increasing awareness amongst the customers regarding the benefits offered and side-effects of the alcoholic drinks is the major factor that is strengthening the demand of the segment.
Based on the type, the non-organic segment is expected to witness considerable growth in the next six years owing to the high market penetration and the lack of customer awareness regarding the organic energy drinks available in the market.
On the basis of the end-users, the adults segment is projected to maintain its dominance over the forecast period. This is due to the growing number of the working population and the rising trend of consuming energy drinks to maintain their level of energy throughout the day.
Based on the distribution channel, the online segment is poised to expand in the coming years owing to the growing usage of internet-based applications as a result of the growing penetration of smartphones and other smart devices.
On the basis of the region, the Asia-pacific region is anticipated to be the fastest growing region in the energy drinks market in the next six years. The growing number of young population, especially in emerging economies such as India, is the key driver that is surging the demand of the market in this region. Furthermore, the increasing attractiveness of sports in China is further paving the way for the growth of the global energy drinks market over the coming years.
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The key players of the energy drinks market include PepsiCo. Inc., Living Essentials LLC., Monster Energy, Lucozade, Coca Cola Company, Red Bull GmbH, Taisho Pharmaceuticals Co. Ltd., Amway, Arizona Beverages, and Vital Pharmaceuticals, Inc., among others.
The research report on the energy drinks market provides an in-depth analysis of the market revenue based on the product, type, end-user, distribution channel, and region for the forecast period from 2020 to 2027. The report highlights the major market drivers propelling the growth as well as challenges faced by the market participants. The research report also provides market size and forecast for the market. The report also analyses the competitive landscape, major players, and their strategies in 2019. The competitive landscape section of the report captures and highlights the recent developments in the market.
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