-- Energy Drink Industry 2019
Description:-
An energy drink typically contains caffeine, vitamins, taurine, proprietary blends, herbal extracts, amino acids, and glucuronolactone. Most people take an energy drink to improve mental alertness and stamina. The product covers a broad range like an energy drink with or without sugar, in some cases, they are carbonated and in some cases they are not. The wide range of products increases the target audience in a significant manner.
The energy drinks are extremely popular among students, athletes, other sportsmen, and soldiers.
The global energy drinks market size is anticipated to reach USD 84.70 billion by 2026 growing at a CAGR of 7.3% from 2018 to 2026.
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On the flip side, the performance, safety, and efficacy of energy drinks are still questionable. Most experts complain that the beverages often contain a large proportion of caffeine which is injurious to health in the long run. The scientific community, governments, general public, media, and athletic organizations have raised several concerns over energy drinks consumption.
Market segmentation for Energy Drink Market
The Energy Drink market can be segmented on the basis of Type, Distribution Channel, Product, and regions. By product, the industry can be segmented into Caffeinated Beverages, Non-alcoholic drinks, and Sports Drink. By type, the market can be classified into Natural, Organic, and Non-organic. By distribution channel, includes On-trade, Direct Selling, and Off-trade.
Geographical segmentation for Energy Drink Market
The geographical segmentation of international Energy Drink industry covers areas like North America, Asia-Pacific, Latin America, Europe and the Middle East and Africa region.
The focused countries include the USA, Brazil, Mexico, Canada, India, China, Japan, Australia, Germany, the UK, Italy and France.
The Asia Pacific region contributed the largest market share in 2017. Around 30% of global consumers are from this region. Japan is leading the market in Asia Pacific region, leaving behind China and India.
At present, the USA and Japan are leading the global market; however, energy drinks are getting a huge demand in developing markets like India, China, and Brazil.
India termed as the fastest growing market in energy drinks consumption, where Red Bull has the highest market share.
The key player in the Energy Drink Industry
Some of the major market contributors are Coca-Cola, Power Horse, Red Bull, Goldwin Healthcare, PepsiCo, GSK, GCMMF, Taisho Pharmaceutical Co Ltd., Monster Energy, Heinz, and NourishCo.
Current news from Energy Drink Industry
In a recent development, Countdown supermarket from New Zealand has banned energy drinks for students who are under 16. The supermarket is considered as one of the largest in the region and has around 180 outlets throughout the country. They made it mandatory for the young population to show their identity proof before making any energy drinks purchase.
The owner of the supermarket said that they are getting extremely positive feedback in the last two months from parents, guardians, teachers, and health experts. Some international organization also appreciate the move.
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