-- EMRA introduces a collection that is accessible yet elevated, functional yet aesthetic, crafted for those who want their lifestyle to be thoughtful, efficient, and beautiful. Every product is designed to make oral care not just easy, but genuinely enjoyable, merging clinical performance with stylistic pleasure.
Photo Courtesy of Emra
“For us, it’s always been about raising the standard. You shouldn’t have to choose between science and style - EMRA gives you both, without compromise”, says founder Arthur Bikchantaev.
“The Tongue Gel with Dual-sided Cleaner, for example. That one turns heads. People don’t expect a tongue gel to look this good — or work this well — until they try it.”
The founders are already seeing positive feedback, both for the visual appeal and the tangible results. “We use only the most effective ingredients, combining science with nature — and then turn it into a sensory experience,” says co-founder Cyril Nesterov. “We treat packaging like fashion, flavor like fragrance, and routines like rituals. EMRA makes self-care stylish, sensual, and deeply personal.”
“For too long, oral care has been boring and clinical,” says EMRA co-founder Jamie Braxton. “We’ve created products backed by science that people are proud to use, proud to share, and proud to display on counters.”
EMRA’s essentials, rinses, toothpastes, foams and more are scientifically designed to work, minimalist in format, and maximalist in pleasure. Each item is safe, vegan, effective, and rich in flavor, with options that go other than mint: kiwi, cactus, and green apple. These distinctive flavors are crafted to delight, making every step of your oral care ritual something to look forward to.
Each product is thoughtfully made to fit easily into your daily ritual, offering both function and style. The carefully selected ingredients support oral health while providing a refreshing experience. EMRA’s commitment to sustainability means you can feel good about your choice, knowing it’s gentle on the planet.
EMRA’s design language is clean, bold, and premium, products meant to be displayed, not hidden. The brand’s promise: to bring oral care to the level of personal expression, with every formula tested for visible results and comfort.
This launch marks a new chapter in oral care, where confidence, desirability, and comfort are as important as clean teeth and fresh breath. EMRA invites users into a space where health meets aesthetics, proving that your smile can be your signature, and your toothpaste can be your designer accessory.
With a commitment to quality, sustainability, and creativity, EMRA stands out as a brand that changes what oral hygiene can be: pleasure, not pressure; taste, not tradition.
About EMRA
EMRA is a modern oral wellness brand dedicated to blending style with daily hygiene. With a focus on minimalist design, innovative formulas, and sensory pleasure, EMRA offers a curated range of oral care essentials. The brand encourages users to embrace oral hygiene as a positive, stylish part of everyday life supporting confidence and well-being, without compromise.
Contact Info:
Name: Cyril Nesterov
Email: Send Email
Organization: EMRA Inc
Address: New York, NY / USA
Website: http://emra.one
Release ID: 89165602
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