-- In the rapidly evolving world of enterprise software, few voices ring as clear as Pratiksha Agarwal's. As a Senior Product Marketing Manager, Agarwal is at the forefront of efforts to introduce artificial intelligence into core ERP systems, transforming how global enterprises manage everything from supply chains to customer relationships.
AI Meets ERP: A New Era of Automation
Agarwal's journey began more than 15 years ago, after her Master's in Information Technology from SUNY Buffalo. She has been a force behind several high-influence projects. Among her most notable achievements is bringing application development and automation to the fore front, a suite enabling developers to generate application code through easy prompts, minimizing time-to-market for custom-fit solutions.
But Agarwal didn’t stop there. Recognizing the transformative power of generative AI, she led the integration of these capabilities directly into the enterprise development environment. By embedding AI into the development stack, we’re enabling organizations to automate repetitive tasks and focus on strategic innovation, Agarwal explains. This approach has driven measurable improvements in developer productivity—early adopters report up to a 40% reduction in manual coding efforts.
Defining the Narrative: From Market Research to Global Demand
Agarwal's expertise spans product marketing and the art of crafting compelling, data-driven storytelling. She created end-to-end messaging frameworks and led competitive and geographic market research that fueled global demand for next-generation solutions. Major enterprise technology events saw record engagement under her leadership—a testament to how powerfully her messaging resonated with both C-suite decision-makers and technical implementers.
"In this day and age, success hinges on communicating the right story," she states. "Our role is to distill complex technical innovation into clear business value for every single stakeholder."
Her ability to orchestrate messaging across diverse markets has not only strengthened brand identity but also deepened relationships with analysts and industry associations.
Scholarly Rigor and Industry Recognition
An active researcher, Agarwal has published papers in IEEE journals, contributed articles to IEEE Computer Society proceedings, and authored a chapter in a Springer-published ICDAM volume on machine learning for Internet of Things (IoT) deployment. Her research emphasizes real-world applications of AI and big data in optimizing enterprise resource planning (ERP) and customer relationship management (CRM) processes.
Her work has received multiple awards: the Bronze Globee® Award, the Global Achievers' Award 2024, and Next-Gen Digital Transformation Leader of the Year – Information Technology (USA) at the Global Technology Awards 2024. These awards are not only a reflection of technical acumen but also of leadership in spearheading large-scale digital transformations.
Mentorship and the Way Forward
Alongside her business and technical achievements in product marketing, Agarwal is also an ardent mentor and diversity advocate in the technology sector. She regularly delivers webinars—most recently on ERP, available on Spotify—where she pays it forward to the next generation of technology leaders. "Diverse viewpoints fuel innovation," she says. "It is my objective to ensure underrepresented voices are included in the future of enterprise technology."
With her on board, Agarwal has begun developing a slate of exclusive content that will demystify real-world case studies of AI-powered ERP implementations, highlight emerging automation trends poised to disrupt both mid-market and enterprise segments, and offer actionable insights for technology executives aiming to harness AI for sustainable growth. The article was written by journalist and corporate communication specialist Vinícius Alonso.
Keep an eye on Benzinga for Agarwal's forthcoming deep dive, where she will explore proven frameworks for bridging the gap between cutting-edge research and measurable business value.
https://globalleadersawards.com/leaders_awards/ms-pratiksha-agarwal/
Contact Info:
Name: Vinicius Longui Alonso
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Organization: Corporate Journalist
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