-- Toronto-based accessories brand SANA will debut its first capsule launch of four styles at the Toronto Market Week trade show in August 2025, marking its entry into the Canadian fashion market. Founded by full-cycle designer Celline Cabusora, SANA combines traditional leatherworking techniques with modern functionality, shaping a collection that balances craftsmanship with contemporary needs.
Photo Courtesy of: SANA
Each piece is crafted from leather while integrating NFC technology, allowing users to connect accessories to digital platforms. Beyond the materials and tech, the collection reflects the expertise behind it: Cabusora’s extensive career across apparel and sports equipment informs her hands-on approach to the full product lifecycle, giving SANA operational maturity that rivals larger competitors.
"What makes this collection truly special is the story behind SANA from the name itself to the meaning rooted in the Tagalog word," Cabusora said. "With the support of Urban Raccoon, this bag collection has come to life, and I hope that everyone can enjoy these bags as much as I have enjoyed creating them."
SANA, the Tagalog word for hope or wish, reflects the company's mission to create products with personal significance.This cultural connection distinguishes the brand in a market dominated by established North American companies including Cantin Traditions, Poppy Barley, Cuyana, and Portland Leather Goods.
The limited-release bag collection targets consumers seeking versatile accessories that adapt to multiple occasions. Playful design elements are paired with practical functionality, appealing to customers who value both aesthetics and utility. This focus on versatility aligns with shifting consumer behavior among younger demographics, who increasingly prioritize multifunctional products.
Urban Raccoon's support enabled Cabusora to bring her vision to market, demonstrating SANA's collaborative business model. Such partnerships are increasingly important for emerging fashion brands, providing access to resources that would require significant capital investment.
The upcoming Toronto Market Week trade show in Toronto represents a critical milestone, offering exposure to industry buyers and fashion professionals. Success could open doors to major retail partnerships and accelerate growth.
Building on this launch, SANA plans to serve the Canadian market while offering worldwide online availability through direct-to-consumer sales, a strategy that provides greater control over brand messaging and customer relationships along with higher profit margins than traditional wholesale models. The brand’s philosophy embraces slow fashion, emphasizing durability and timeless design to foster lasting customer relationships.
"I am here to solve whatever comes up," Cabusora said. "Working in fashion has taught me there is always more than one way to get the job done." Heritage craftsmanship, contemporary functionality, and adaptive problem-solving position SANA as a compelling new force for consumers seeking products that honor traditional techniques while embracing technology.
About SANA
Designer Celline Cabusora created SANA, a Canadian accessories brand that combines traditional leatherworking with modern functionality, producing “on the go” luxury bags. The company sources Leather Working Group certified materials and integrates NFC technology. The brand serves Canada with worldwide online availability.
Contact Info:
Name: Karthik Mohanarangam
Email: Send Email
Organization: SANA
Website: http://www.urbanraccoon.ca/sana
Release ID: 89173386
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