Elivate Group’s websites Hip Hop Hotwire and GossipRX have grown to become part of the fabric of modern pop and Hip Hop for the 15-35 demographic, and recent statistics show their visitor and subscriber numbers breaking records month after month. October has seen the highest visitor numbers ever, as September had before it, and August before that, making 2017 a breakout year for both websites. —
Both websites have now become key hubs within the urban music community, responsible for influencing the scene with breaking stories, as well as reflecting its evolution with the latest news and entertainment. Among young people, these online hubs are increasingly taking the place of traditional TV networks and print magazines, with Variety reporting young people watch 2.5x more online video than TV.
GossipRx.com is an entertainment and gossip website. Their print magazine first published in July 2012, before transitioning to an online exclusive platform to reflect the change in reader preferences. The site delivers celebrity news, music, fashion, sports, and targeted content for young audiences, promising a TMZ experience with a pop culture focus.
Total monthly visits to the site are now in excess of 1.32 million, with visitors looking at an average of over two pages a visit, and spending multiple minutes on the site during a session. This high level of popular engagement has led to subscribers of 360,000, eager to see the latest content.
HipHopHotWire.com is an online urban website founded in 2010, featuring, music, fashion, in-depth features, and exclusive interviews with many notable figures within HipHop culture.
HipHopHotWire has 308,2700 unique visits, with an average duration of one minute, visting an average of 1.74 pages, showing their targeted content is delivering in the way young audiences like it – short and intense pieces of focused content with high value. The site currently attracts 90,000 subscribers.
The websites are both owned and operated by the Elivate Group, a leading digital advertising agency with clients including Puma, MusicDigi, Samsung and more. The longstanding popularity of these two sites, part of a portfolio of dozens of popular news sites including NewsFixDaily, is encouraging to partners in the Group.
Elivate Media's Editor-in-Chief Alisha Graham explained, “We are thrilled that both of these sites have experienced record traffic this month, with amazing numbers reported from the 15-35 demographic. We have worked tirelessly to develop these brands, recruiting people with a passion for hip hop who stay on the cutting edge of its evolution. They have delivered the latest news, entertainment and exclusives to hip hop fans worldwide. Their hard work is paying off, and both these sites are now more influential than ever, becoming important platforms for people to share their passion for this unique culture.”
About Elivate Group Elivate Group is a leading global management consultancy with specialism in public relations, media buying, celebrity endorsement and event management. For more information please visit: http://elivategroup.com
GossipRx on Twitter: https://twitter.com/GossipRx
HipHop HotWire on Twitter :https://twitter.com/HiphopHotwire
Release ID: 258115