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All entrepreneurs, no matter what they do, think about how to make more money. Whether you are even a blogger, even the best online sportsbook, or even a novice entrepreneur, reducing production costs is a pressing issue.
But not everyone dares to look at the costs of their business. But sometimes profits can increase not due to increased sales, but by reducing costs. Let's talk about the most popular saving methods in business.
Audit and Diversify Suppliers
If you work with some counterparties for a long time, then they get a bad habit. After some time, they "hammer" on you, and begin to provide services of lower quality. Therefore, regularly audit the companies you cooperate with.
Diversification is also useful. If several firms supply products of similar quality under similar conditions, cooperate with everyone. And if someone falls and does not complete the delivery, then your business will not suffer.
Use Outsourcing
Sometimes it is useful to keep only high-level specialized specialists on the staff. But such specializations as marketing, legal department, accounting can be outsourced:
- The costs of organizing jobs are reduced.
- You pay only for the specific work done, not for the hours spent in the office.
- It is much easier to refuse the services of a specialist for outsourcing than from a staff.
Review Your Marketing Strategy
Literally every six months, some advertising channels lose their effectiveness, while others gain. Audit your marketing strategy regularly and change it depending on the current situation. Pay attention to the following points:
- Check the effectiveness of discounts and promotions. They do not always pay for themselves.
- Check the effectiveness of individual advertising channels. Invest in high-converting tools.
- Follow social media. Some of them are becoming less popular with your target audience, others are more popular.
- Study the channels that successful competitors are working with. It is quite possible that you will find interesting ideas.
Build an Effective Team
Motivated and responsible employees must be at the core of your company. Ideally, they should be like-minded people who root for the product with all their hearts. Finding such workers will take a lot of time, effort, and money, but it always pays off. One active employee is worth hundreds of apathetic individuals.
With all the rest, you need to easily and quickly part. Sometimes it can be extremely difficult to fire a full-time employee, and therefore introduce the practice of a probationary period into the company (at least for three months).
Reduce Office Rental Costs
Think about how efficiently you use the square footage of the office. And in general, how important is the very fact of a separate room to you? Several ideas:
Use coworking spaces (by the way, their number will increase by 42% by 2022). It is much cheaper to rent several tables in the coworking space and outsource the rest of the staff.
If you do not want to give up the office, but at the same time the area is not fully used, then you can lease several tables to another company.
Reduce Non-Strategic Spending
These costs include:
- food for workers;
- office maintenance;
- purchase of office supplies;
- payment for the Internet.
Conduct an audit and see where you can shrink. Only in no case should you touch the costs associated with the comfort and loyalty of employees. These are medicine, entertainment, self-education, workplace arrangement, and so on.
Workflow Automation
There are online services that help automate some of the processes. For example:
- OneTwoTrip (organization of business trips);
- special bots (scheduling interviews, planning meetings, meetings);
- CRM (setting tasks within the team and when working with freelancers).
Choose the Right Bank
Any business is associated with a large number of financial calculations, at least with the same salary payment. Banks offer special projects for small, medium, and large businesses. Each has its own bonuses and privileges. Explore the offers of the most reliable banks in the country, compare the advantages and choose the one that is right for your business.
Release ID: 89004826
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