—
All
entrepreneurs, no matter what they do, think about how to make more
money. Whether you are even a blogger, even the best
online sportsbook,
or even a novice entrepreneur, reducing production costs is a
pressing issue.
But
not everyone dares to look at the costs of their business. But
sometimes profits can increase not due to increased sales, but by
reducing costs. Let's talk about the most popular saving methods in
business.
Audit
and Diversify Suppliers
If
you work with some counterparties for a long time, then they get a
bad habit. After some time, they "hammer" on you, and begin
to provide services of lower quality. Therefore, regularly audit the
companies you cooperate with.
Diversification
is also useful. If several firms supply products of similar quality
under similar conditions, cooperate with everyone. And if someone
falls and does not complete the delivery, then your business will not
suffer.
Use
Outsourcing
Sometimes
it is useful to keep only high-level specialized specialists on the
staff. But such specializations as marketing, legal department,
accounting can be outsourced:
- The
costs of organizing jobs are reduced.
- You
pay only for the specific work done, not for the hours spent in the
office.
- It
is much easier to refuse the services of a specialist for
outsourcing than from a staff.
Review
Your Marketing Strategy
Literally
every six months, some advertising channels lose their effectiveness,
while others gain. Audit your marketing strategy regularly and change
it depending on the current situation. Pay attention to the following
points:
- Check
the effectiveness of discounts and promotions. They do not always
pay for themselves.
- Check
the effectiveness of individual advertising channels. Invest in
high-converting tools.
- Follow
social media. Some of them are becoming less popular with your
target audience, others are more popular.
- Study
the channels that successful competitors are working with. It is
quite possible that you will find interesting ideas.
Build
an Effective Team
Motivated
and responsible employees must be at the core of your company.
Ideally, they should be like-minded people who root for the product
with all their hearts. Finding such workers will take a lot of time,
effort, and money, but it always pays off. One active employee is
worth hundreds of apathetic individuals. With all the rest, you need
to easily and quickly part. Sometimes it can be extremely difficult
to fire a full-time employee, and therefore introduce the practice of
a probationary period into the company (at least for three months).
Reduce
Office Rental Costs
Think
about how efficiently you use the square footage of the office. And
in general, how important is the very fact of a separate room to you?
Several ideas:
Use
coworking spaces (by the way, their number will increase by 42% by
2022). It is much cheaper to rent several tables in the coworking
space and outsource the rest of the staff.
If
you do not want to give up the office, but at the same time the area
is not fully used, then you can lease several tables to another
company.
Reduce
Non-Strategic Spending
These
costs include:
- food
for workers;
- office
maintenance;
- purchase
of office supplies;
- payment
for the Internet.
Conduct
an audit and see where you can shrink. Only in no case should you
touch the costs associated with the comfort and loyalty of employees.
These are medicine, entertainment, self-education, workplace
arrangement, and so on.
Workflow
Automation
There
are online services that help automate some of the processes. For
example:
- OneTwoTrip
(organization of business trips);
- special
bots (scheduling interviews, planning meetings, meetings);
- CRM
(setting tasks within the team and when working with freelancers).
Choose
the Right Bank
Any
business is associated with a large number of financial calculations,
at least with the same salary payment. Banks offer special projects
for small, medium, and large businesses. Each has its own bonuses and
privileges. Explore the offers of the most reliable banks in the
country, compare the advantages and choose the one that is right for
your business.
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