-- An event uniting Ecomobi’s leadership, partners, and top Filipino creators
A night of connection and honor
On December 3rd, the “Ecomobi Spark 2025” gathered Ecomobi’s top managers, including Mr. Thanh Truong (Founder & CEO), Ms. Tracy (Creator Manager), and Ms. Mary (Brand Manager), along with key partners like Lazada and Shopee. The event also welcomed over 20 leading brands in Beauty, Personal Care, and FMCG, including L’Oréal, Maybelline, Papa Feel, Garnier, Skin1004, Romand, JoyShare, and Luxe Organix.
The event hit its peak with appearances from top affiliate creators, including Rica Ora, Angela Mae Arcilla, Zyrelle Macasaet, and Princess N Mendoza. The highlight was the Top Creators 2025 awards, honoring standout performers in GMV and breakthrough content, such as Leira Marie Dola, Erika Mae Bedural, and Michelle Yuzo.
Sharing the company’s vision, Mr. Thanh Truong stated:
“Toward 2030, our vision is clear: creators will always remain at the center of Ecomobi. With the AI Passio Creator Assistant and the upcoming Ecomobi Creator Academy and Livestream Studio, we are building an ecosystem where creators can learn, collaborate, and turn ideas into income - all within one connected platform.”
2025: Reinforcing Market Leadership
Looking back at 2025, Ecomobi recorded unprecedented growth in its network with over 300,000 new creators and maintained more than 50,000 monthly active creators.
With remarkable milestones - surpassing $100 million in GMV in the Philippines and maintaining the No. 1 position on the GMV Affiliate Dashboard - the year was further highlighted by major strategic partnerships. Ecomobi won Lazada Affiliate of the Year in the Philippines, became L’Oréal’s first strategic partner in Southeast Asia, supported SKIN1004 in earning Affiliate Partner of the Year, and helped Maybelline break NMV records for three months.
Vision 2026: From E-commerce to the Brandformance Future
The event’s highlight was the unveiling of the 2026 roadmap, focusing on a pivotal model shift: From Performance to Brandformance.
Multi-sector expansion
Ecomobi is expanding beyond traditional marketplaces. After strong success in 2025 with over 20 major travel partners, such as Traveloka, Trip.com, Agoda, and Klook, Ecomobi will further scale Travel as a core vertical. Moreover, Ecomobi is unlocking new sectors, including Finance and AI Tools, aiming to become the No.1 AI-powered Social Commerce Infrastructure in APAC.
Positioning as a "Brandformance" Platform
Recognizing that pure sales tactics can erode brand profits and loyalty, Ecomobi is leading the shift toward a Brandformance model, where branding itself drives performance. This approach unifies storytelling and conversion by using strong brand narratives to influence purchasing behavior.
The launch of the Philippines’ first professional Livestream Studio held a livestream with Luxe Organix in late November exceeded targets by 170%, signaling a strong step forward in scaling Brandformance across TikTok and Shopee through the growing Live Commerce trend.
“2025 proved the power of unity as we turned challenges into record-breaking sales. In 2026, Ecomobi will continue investing in technology and people to make Brandformance the new standard, creating a space where creators build sustainable careers and brands unlock real growth,” Ecomobi’s CEO shared at the event.
A representative from PAPA FEEL shared their confidence, noting that partnering with Ecomobi delivers strong results while helping them connect with young consumers. They added that Ecomobi’s 2026 strategy aligns perfectly with the brand’s long-term APAC growth plans.
With its pioneering technology and strong creator community, Ecomobi is poised to lead Social Commerce into a smarter, more effective, and borderless era.
Contact Info:
Name: Ms. Nguyễn Phương Chi - Social Marketing Leader
Email: Send Email
Organization: Ecomobi
Website: https://ecomobi.com/
Release ID: 89178274
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