-- DUVA Fitness, the fitness and lifestyle brand founded by Jimmy Barrios and Destiny Barrios, will launch an expanded performance wear collection on October 5, 2026, following strong demand for its initial apparel range. The new collection introduces additional training essentials and coordinated sets for men and women, reflecting requests from the community that has grown around the brand’s fitness content and services.
The launch builds on an initial range of five products for men and five for women. The expanded collection will include at least 10 items per gender, with additional performance pieces, hoodies, and coordinated tracksuits designed for training and everyday wear. The range includes compression T-shirts, tank tops, gym shorts, leggings, and other versatile apparel in multiple colorways.
DUVA began as a fitness service focused on helping couples build sustainable exercise habits together. The co-founders initially trained couples in person, combining structured workouts with an emphasis on shared accountability and long-term well-being. As the demands of running the service changed during Destiny’s pregnancy, the founders introduced fitness apparel as a way to maintain their connection with the community while expanding the business into a new category.
Jimmy brings experience in competitive athletics, fitness training, investment banking, and corporate consulting to the venture. Having played competitive soccer and worked as a professional trainer, he developed an interest in making high-quality fitness experiences more accessible. The apparel business grew from that ambition, initially offering a small selection of practical pieces for the brand’s existing audience.
“After my time in investment banking and consulting, I was a fitness trainer. I wanted to take what I had learned in that premium environment and make quality fitness apparel accessible to everyday people,” said Jimmy.
The founders initially expected the apparel range to complement their fitness services. Customer response, however, revealed an opportunity to develop a broader product offering. Requests for coordinated tracksuits, hoodies, and complete sets followed the first release, prompting the company to expand its selection.
“When we saw the response and the requests started coming in, people were asking for everything from tracksuits to full sets,” Jimmy says. “Initially, I was focused on giving our community quality T-shirts to work out in. Now, we’re listening closely to what people want and using that feedback to shape the collection.”
The brand’s development also reflects the founders’ personal experiences with sport and recovery. Destiny played collegiate rugby and studied neuroscience. An ACL injury interrupted her athletic career and contributed to significant weight gain, making rehabilitation and the process of returning to fitness a defining part of her journey. Her experience informs the brand’s emphasis on sustainable training habits and apparel intended to support people across different stages of their fitness routines.
Through its social media presence, DUVA has built a community of more than 100,000 followers, with free workout videos extending its reach beyond in-person training. The content enables people to follow workouts at home while remaining connected to the brand’s approach to fitness. Apparel has provided another way for that audience to participate in the community.
The October launch marks a further step in DUVA’s development from a fitness services business into a brand spanning training content, apparel and lifestyle. Its expanded range aims to serve customers seeking functional workout clothing at accessible price points, while retaining the couples-focused approach that shaped the company’s original offering.
The full collection will be available from October 5, 2026, through the company’s website.
Contact Info:
Name: Jimmy Barrios
Email: Send Email
Organization: DUVA
Website: https://duvafitness.com
Release ID: 89205612
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