-- In an industry dominated by global giants cutting costs and quality, Dough Time — a Western Sydney-based pizza brand — is emerging as one of Australia's most promising new franchise models. Founded just two years ago, the company has opened its fourth location at Hassall Grove Plaza, introducing its first official franchisee in the process.While major chains like Domino’s and Pizza Hut face declining trust due to cheaper ingredients and aggressive discounting, Dough Time is focused on quality, community, and halal-certified offerings tailored to multicultural suburbs. Backed by a $170 billion franchise industry, the brand is setting itself apart with a deliberate growth strategy rooted in Western Sydney — and soon, the Inner West and Eastern Suburbs.Franchise Manager Anita notes overwhelming interest from potential franchisees, while CMO Rudi emphasises Dough Time’s distinctive marketing approach — focused on local relevance, not generic branding. Co-founder Sam hints at future expansion in Brisbane and Melbourne, but stresses that growth will be measured and sustainable.With a proven model, deep community ties, and a waitlist of eager operators, Dough Time is positioning itself not just as a challenger brand — but as the future of culturally grounded, quality-first food franchising in Australia.
Dough Time, a fast-growing pizza brand born in Western Sydney, has commenced the opening of its fourth location in Hassall Grove Plaza, alongside the formal launch of its franchise program, marked by the onboarding of its first franchisee.
Launched in 2023, Dough Time has quickly established itself as a challenger in Australia’s competitive fast-food market by offering high-quality, fully halal pizzas backed by a strong customer service culture. The brand has grown from its original shop in Quakers Hill to stores in Earlwood, Kellyville, and now Hassall Grove — all within a two-year window.
“For us, this isn't only another Dough Time store, it’s a signal that our systems, support and culture can scale,” said Anita, Franchise Manager at Dough Time. “With strong demand across Western Sydney, our current focus is strategic expansion into the Inner West and Eastern Suburbs with franchise partners who share our values.”
The move into franchising comes at a time when major pizza chains face growing scrutiny over product quality.
A 2022 CHOICE report found that several leading brands have reduced ingredient standards in response to price pressures, opting for lower-cost cheese and toppings to preserve profit margins.
“Most chains are racing to the bottom,” said Sam, Co-Founder of Dough Time. “We’re doing the opposite — raising the bar on quality, hospitality, and community focus.”
Unlike traditional franchise systems that rely heavily on brand recognition and standardised promotions, Dough Time is investing in a more agile and locally responsive growth model.
Rudi, Chief Marketing Officer at Dough Time, said the brand takes a different approach to visibility. “We want franchise partners to know we don’t just do corporate brand awareness campaigns. We make calculated marketing decisions — tailored content, suburb-specific promotions, and digital systems that actually drive foot traffic.”
The Hassall Grove location is the first not operated by the founding team, but by a new franchise partner who has been fully trained and supported through Dough Time’s newly developed onboarding framework.
“Franchise interest has been overwhelming,” said Anita. “But we’re committed to growing sustainably — quality over speed.”
Asked about national expansion, Co-Founder Ali confirmed that the brand has received interest from interstate.
“There have been promising conversations in Brisbane and Melbourne,” he said. “That’s all we’ll say for now.”
With over 1,000 five-star reviews and a loyal customer base, Dough Time is quickly emerging as one of Australia's most distinctive new food franchises — combining cultural relevance, strong operational systems, and a clear brand voice.
About Dough Time
Founded in 2023, Dough Time is a Sydney-based pizza brand focused on quality ingredients, halal-certified offerings, and community-first service. The company currently operates four stores across Sydney and is expanding through a selective franchise model. Dough Time aims to reshape Australia’s fast-food landscape by combining cultural inclusivity with operational excellence.
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Sam Akbari
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Name: Sam Akbari
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Organization: Dough Time
Website: https://doughtime.info/
Release ID: 89162136
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