Search engine optimisation is loosely defined as a series of processes by which websites can be made more attractive to search engines by manipulating the algorithms used by sites like Google to determine where in the rankings certain websites should come. These processes are however both multitudinous and complex, and this can lead to a ‘black box’ methodology from SEO providers who simply rely on results orientated advertising to hook clients. Doublespark Web Design of Cambridge do things differently, and have dedicated a full page of their website to the particular methodology they employ to help clients achieve amazing SEO results. —
Their SEO services page (http://www.ds-cambridgeweb.co.uk/seo) outlines the specifics of what the company will do on behalf of clients, including detailed analyses of the client’s current search rankings with in-depth investigations of how and why they are in the position they are, before researching possible keywords they should be targeting.
They offer detailed monthly reports on how the rankings are improving as work goes on, and use link building to build presence and establish authority within a topic as well as restructuring websites and rewording content to make pages easier to find for specific services.
A spokesperson for Doublespark Web Design explained, “Many people understand some of the very basic principles of SEO but most providers aren’t willing to take the time to explain the complexities to their clients, instead offering a black box, results-orientated service where clients don’t know what processes they’re paying for or the dangers of a particular approach. Understandably this can make clients feel uneasy, which is why we’ve gone to the trouble of defining in plain English exactly what we are offering to do to optimise websites for search engines and get the results clients are looking for.”
About Doublespark Web Design:
Doublespark Web Design in Cambridge has been helping businesses with web design services to companies in Cambridge since 2005. The company has since grown rapidly employing the best web designers as well as SEO specialists for the new generation of online business. With offices in Cambridge and Peterborough they welcome the opportunity to chat through how they can help clients with web design and internet marketing.
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