Dork Takes Reclaimed Ocean Plastic and Transforms it Into an Electric Cord Storage Solution

Live on Kickstarter, Dork is an easy-to-use electric cord storage solution made with recycled ocean plastic.

Dork, the revolutionary new electric cord storage solution that is made up completely of reclaimed ocean plastic, is live on global crowdfunding platform Kickstarter and raising funds to bring the project to life.

Each year over 80 million tons of plastic end up in the world’s oceans; plastic that takes over 40 years to break down. If nothing is done by 2050, plastic will outweigh fish which will cause long term danger for the planet. While the majority of plastic is only used once, Dork is hoping to play its role by using guaranteed recycled ocean plastics with their innovative new cord storage.

“There’s nothing more confronting and frustrating than diving over what is or was a pristine coral reef only to find plastic bags, bottles and fishnets choking off growth and killing sections of it,” says founder and avid diver Brad Arsenault on the inspiration behind the project. “It is equally disturbing seeing bags and plastic bottles littering shorelines or floating free in the harbor.”

The Dork, created in collaboration with Sydney design and engineering team People & Things, is an electric cord storage solution designed to keep small appliances tidy. It is a flexible solution that protects and secures cables while maintaining a sleek appearance. Available in a range of Pantone colors— Dork maintains a stylish look perfect for small appliances in any home.

To ensure complete accountability, Dork has teamed up with Oceanworks; a global marketplace for recycled ocean plastic materials and products. Oceanworks has developed a guarantee program by which they certify products made using ocean plastics they've helped source. The certification mark ‘o/w’ applied to products is designed to give consumers confidence in knowing that the product they've purchased is made with recycled ocean plastics. Upon successful funding of the Kickstarter campaign, Dork is expected to join the Oceanworks marketplace.

“The reality is we've collectively created a global plastic problem. What we must seek to do, is find a use for the mess we've created. Most plastics are recyclable and can be turned into other products,” adds Arsenault. “We need to find clever ways of closing the loop in recycling. We need to continue to pressure businesses and government to be more environmentally focused and provide programs and solutions that close the loop.”

Dork is currently live and available to support on Kickstarter:

About The Dork Project

The brainchild of entrepreneur Brad Arsenault a Canadian-born marketer who has been living and working in Sydney for nearly six years. The Dork Project’s mission is to innovatively redevelop household life-hacks using recyclable materials including ocean and beach plastic. Dork is the company’s premiere product. For more information on The Dork Project please visit


Contact Info:
Name: Chris Woods
Email: Send Email
Organization: Dork

Release ID: 88936996