-- Published author, scholar, and entrepreneur Kaitlin Tilotta has announced the upcoming launch of Yeah Skincare, a European clean-ingredient personal care line supported by her “Make America Clean Again” campaign. The initiative seeks to deliver tariff-free, non-toxic products to U.S. consumers while urging lawmakers to adopt enforceable hygiene laws.
Photo Courtesy of Kaitlin Tilotta
Tilotta stresses urgency: without reform, America risks outbreaks of the plague, typhus, and Legionnaires’ disease, which are already reappearing internationally. She notes that poor sanitation and weak oversight leave lower-income and immigrant communities particularly exposed.
"Cleanliness is not optional—it is essential," Tilotta said. "With preventable diseases resurfacing, hygiene must be treated as law and public duty, not a lifestyle choice."
Academic and Professional Foundation
Tilotta brings an unusual background to entrepreneurship. Recognized as an honorary psychology scholar with emphasis on research and leadership, she combines academic credibility with years as a professional dominatrix, where discipline and uncompromising standards defined her work.
Her first book, The Psychedelic Diaries, detailed her healing through psychedelics during the COVID-19 pandemic. The memoir established her as a voice on cultural renewal and personal transformation. A second manuscript is currently in progress.
Skincare Built on Higher Standards
Yeah Skincare imports small-batch European formulations, stores them stateside to avoid tariffs, and offers them at competitive U.S. prices. The model leverages strict European ingredient standards, which ban over 1,000 substances compared to fewer than 20 prohibited in the United States.
"I want to provide affordable European skincare with clean ingredients," Tilotta said. "This line is about survival, dignity, and restoring basic pride in cleanliness."
The brand will launch as a one-stop shop for skincare, haircare, and body care products, united under the principle of safe formulations and consumer education.
“Make America Clean Again”
The accompanying campaign reframes hygiene as civic responsibility. Tilotta argues that enforceable laws and penalties should exist for neglecting basic hygiene.
"If people cannot figure out how to bathe properly, they put others at risk," Tilotta said. "This country cannot afford to ignore the link between poor hygiene, poor health, and public safety."
By blending entrepreneurship with reform, Tilotta positions Yeah Skincare as more than a beauty line. It becomes a movement calling for accountability in both personal care and public policy.
About
Kaitlin Tilotta is a published author, entrepreneur, and psychology scholar recognized for her bold cultural commentary. As Founder and CEO of Yeah Skincare, she focuses on making European-quality products accessible while advocating for enforceable hygiene laws and stricter ingredient standards. Through her “Make America Clean Again” campaign, Tilotta frames personal care as a matter of public health and national dignity, positioning herself as both entrepreneur and reformer.
Contact Info:
Name: Kaitlin Tilotta
Email: Send Email
Organization: Yeah Skincare
Website: http://yeahskincare.com
Release ID: 89171844
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