One of New Zealand's leading agencies has returned from Australia's top search marketing event with — 5 seo conference takeaways. Representatives from Digital Hothouse Ltd made the trip to Sydney to attend the tenth annual iteration of the No Drama Media-hosted search marketing summit. A couple of the top talks for 2016, in the eyes of Digital Hothouse experts, were Gary Illyes' look at Google's Accelerated Mobile Pages initiative and Tim Ash's advice about paring down choices online.
Of equally great interest were Jeremy Cabral's strategy for improving return on investment from content marketing, Jason Mun's tips to encourage more efficient site crawling, and SEM Post founder Jennifer Slegg's tactics for claiming high-profile Google Snippets. Beyond these top five picks, attendees from Digital Hothouse were also particularly impressed by talks by Larry Kim, Patrick Kajarian, and Sha Menz covering Google's RankBrain algorithm, website domain migration, and link building in the age of Penguin, respectively. A full report on the conference and Digital Hothouse's detailed takeaways is available now at the agency's website.
"Even with a change of name for 2016, the recent Sydney Search Marketing Summit turned out to be every bit as enlightening as in the past," Digital Hothouse founder and Managing Director Paul Thornton said, "It's always a pleasure to head over and see what the top minds in the industry are thinking and doing. We felt that the presentations by Tim Ash, Gary Illyes, Patrick Kajarian, Larry Kim, and Sha Menz were especially insightful this year, standing out even within a schedule packed full of fascinating talks. We invite all who are interested in search engine marketing to read our report at our website."
Sydney's No Drama Media came together ten years ago with the goal of addressing a notable lack of search-engine marketing (SEM) events in Australia. After kicking things off with a boot camp aimed at beginners, the group hosted the first major Australian SEM conference in 2007. This year's event in Sydney included a change of branding back to the 'Search Marketing Summit' name that had been proposed at the very beginning, along with a world-class lineup of speakers and talks.
As one of New Zealand's top digital agencies, Digital Hothouse works constantly to stay abreast of every relevant development, strategy, and discovery. That made the 2016 Sydney search marketing conference a natural destination for the company's experts. In-depth takes on the top five talks from the event are available now at the Digital Hothouse website, along with other impressions.
About Digital Hothouse Ltd:
At Digital Hothouse, our client-first approach means making sure you do more business online. We provide the right mix of highly effective SEO, Google AdWords, and social media management to help you achieve your goals.
Name: Paul Thornton
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Organization: Digital Hothouse Ltd
Address: Suite J, 69-89 Gulf Harbour Drive Gulf Harbour, Auckland, 0930 New Zealand
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