— SEO in 2017 is something every company needs to be concerned about, as this area of digital marketing is continually changing. High quality, dense content becomes a priority this year, thanks to a decreasing attention span on the part of the user, and user experience will be emphasized by the search engines. These are not the only things a company needs to focus on, however. Good site health is critical to good SEO, thus companies need to seek help if their site isn't achieving their goals. This may be where the problem lies and what is preventing the site from moving up in the search engine rankings.
"Search engine robots take into consideration the value of each word on a page, along with content density. Both will be crucial to driving traffic to a site, and voice search will also be a concern. Google recently announced that more than 20 percent of searches conducted on the site are done by voice command. This trend is expected to continue, as the search engine giant reports, since these searches tend to provide answers that are rich," Paul Thornton, spokesperson for Digital Hothouse, announces.
Other elements will be important to good site health in 2017. Titles and subheadings need to be captivating to get the attention of the search engines and internet users, and bullet points should be used to break up the page. Shorter sentences tend to have more impact, and calls to action are needed when important facts will be introduced. With so many things to concentrate on at one time, companies may feel overwhelmed. When this is the case, it's best to turn to a third party provider for assistance, as no company can afford to fall behind their competition.
"The goal of a search engine is to provide the best experience for the user, as this ensures they remain the preferred engine of choice. As with any product or service, the search engines remain aware of their competition and work to be the best of the best. Companies need to make certain they do the same, so they can keep their brand visibility high," Thornton explains.
Visuals need keywords, metadata and more, as this makes it easier for search engine crawlers to index the images. Videos require detailed descriptions, and video length and resolution are key parts of ranking high in the search engines Additionally, site speed will be a major factor in the ranking of a site, both desktop and mobile, and these are only some of the trends that will be seen in search engine optimisation in 2017.
"Digital Hothouse (http://www.digitalhothouse.co.nz/seo/) understands search engine optimisation and all it entails. With so many changes taking place, a company may find they are dropping significantly in the search engine rankings in a short period of time. Don't allow this to happen. Contact us today, and we will work to help you make the most of your site and move to the top of the search engines. Your success is our success, and our work focuses on this at all times," Thornton states.
About Digital Hothouse:
A digital agency that continues to distinguish itself from its competitors, Digital Hothouse remains focused on helping their clients do more business online. Generating profits for their business is never a concern, as successful clients are what make Digital Hothouse successful. For this reason, a client-first approach is used at all times.
Name: Paul Thornton
Email: Send Email
Organization: Digital Hothouse
Address: Suite J, 69-89 Gulf Harbour Drive, Gulf Harbour, Auckland, New Zealand, 0930
Phone: 0800 000 663
Release ID: 167674