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According to the 2016 digital holography market report, with ever-rising e-commerce sales globally, brick-and-mortar retailers are focusing on strategies to increase foot traffic and sales. The use of digital holography in stores enables retailers to boost customer engagement and conversion. Digital holography goes beyond traditional advertising by helping retailers increase sales and improve customer retention.Complete report on digital holography market spread across 53 pages, analyzing 7 major companies and providing 30 data exhibits is now available at http://www.reportsnreports.com/reports/521087-global-digital-holography-market-2016-2020.html.
Global Digital Holography Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
The digital holography market report analyst said the number of sectors that use digital holography has increased over the past few years. The technology is presently used in the healthcare, advertising, financial, and education sectors. It is expected to be featured in several other sectors such as automotive, gaming, retail, and aerospace and defense during the forecast period. Order a copy of Global Digital Holography Market 2016-2020 report @ http://www.reportsnreports.com/Purchase.aspx?name=521087.
The report covers the present scenario and the growth prospects of the global digital holography market for the period 2016-2020. To calculate the market size, the report uses the revenue generated from digital holography displays and other devices.
Application segmentation and analysis of the digital holography market - Digital holographic displays and Others (digital holographic microscopy and holographic televisions or telepresence)
Currently, the holographic displays sector of the market accounts for 90% of market share. This technology is mostly used in retail and hospitality. The reason these displays are so popular is that they are realistic, and many of the images are of very high resolution. 3D visualization of holograms is used not just in retail but also in other areas.
Geographical segmentation and analysis of the digital holography market – Americas, APAC and EMEA
The Americas dominated this market and accounted for close to 39% of the market. Holographic technology is used quite a bit in the retail and healthcare sectors. One of the biggest advantages of using this technology is that it engages an audience very effectively. Retailers find that they don’t need to spend a lot of money on print material to keep customers updated on sales and other information.
Currently, the global digital holography market is very fragmented with a lot of large and small vendors. Competition is expected to get more intense over the next few years. Factors like advances in technology and a fragmented market are expected to make competition more intense.
Key players in the global digital holography market: EON Reality, Lyncee Tec, RealView Imaging, LEIA, Holoxica, Zebra Imaging, and Ovizio Imaging Systems.
Further, the report states that the growth of the digital holography market depends primarily on the extent of the penetration of the technology. The adoption of digital holography is high in developed countries such as the US, Japan, and Germany but low in other countries because of lack of awareness.
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