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This market research report provides a detailed segmentation of the global digital holography market by application (digital holographic displays, others) and by geography (the Americas, APAC, and EMEA). Leading vendors in this market are EON Reality, Lyncee Tec, RealView Imaging, Leia, Holoxica, Zebra Imaging, and Ovizio Imaging Systems.
Outlook for the global digital holography market
The market research analyst predicts the global digital holography market to grow at a phenomenal CAGR of close to 39% during the forecast period. Different sectors of the market use this technology and healthy growth is expected in the next few years as a result of the potential uses. As of now, digital holography is mostly used by advertisers. Retailers, event managers, and even restaurants are using this technology to add an element of fun, interest and value to products and services. Holographic displays can be done using projection screens and kiosks. One of the reasons for using holographs is that it is unique and hard to replicate.
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The retail industry is the biggest user of digital holography. Mannequins and people are slowly being phased out as holograms can be used to greet customers and also help them find their way through the store and product range. Holograms are expected to be a cost effective solution with advances in technology. Brick and mortar retailers can compete with online giants to some extent with the use of holograms. One reason that holographic displays are popular with retailers is the fact that they last a long time and can be utilized effectively through their lifespan.
Application segmentation and analysis of the digital holography market
Digital holographic displays
Others (digital holographic microscopy and holographic televisions or telepresence)
Currently, the holographic displays sector of the market accounts for 90% of market share. This technology is mostly used in retail and hospitality. The reason these displays are so popular is that they are realistic, and many of the images are of very high resolution. 3D visualization of holograms is used not just in retail but also in other areas.
Geographical segmentation and analysis of the digital holography market
- Americas
- APAC
- EMEA
The Americas dominated this market and accounted for close to 39% of the market. Holographic technology is used quite a bit in the retail and healthcare sectors. One of the biggest advantages of using this technology is that it engages an audience very effectively. Retailers find that they don’t need to spend a lot of money on print material to keep customers updated on sales and other information.
Competitive landscape and key vendors
Currently, the global digital holography market is very fragmented with a lot of large and small vendors. Competition is expected to get more intense over the next few years. Factors like advances in technology and a fragmented market are expected to make competition more intense.
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Key vendors in this market are -
EON Reality
Lyncee Tec
RealView Imaging
Leia
Holoxica
Zebra Imaging
Ovizio Imaging Systems
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global digital holography market?
- What are the key market trends impacting the growth of the global digital holography market?
- What are the challenges to market growth for digital holography?
- Who are the key vendors in the global digital holography market?
- What are the market opportunities and threats faced by the vendors in the digital holography market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global digital holography market?
Table Of Contents – Major Key Points
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Technology landscape
Digital holography setups
PART 06: Future outlook
Vendor strategy
PART 07: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 08: Market segmentation by application
PART 09: Geographical segmentation
Digital holography market in Americas
Digital holography market in EMEA
Digital holography market in APAC
PART 10: Market drivers
Increased use in advertising
Growing adoption in healthcare sector
Rising data security needs
……..CONTINUED
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