-- Lab-grown diamonds now account for more than half of all engagement rings sold in the U.S., marking the collapse of one of luxury retail’s most carefully constructed illusions. For decades, buyers were told they were paying for rarity and romance. In reality, they were paying for marketing. Israel Diamond Supply (IDS) saw this truth years ahead of competitors and built its business around exposing it.
Photo Courtesy of: Israel Diamond Supply
The numbers alone reveal the deception. A two-carat mined diamond often commands $26,000, while an identical lab-grown stone sells for closer to $3,000. The difference is not craftsmanship or beauty. It’s the inflated premium drilled into buyers by decades of advertising that equated love with scarcity. IDS put that comparison front and center, forcing an industry built on secrecy to reckon with transparency.
While many jewelers still hide behind glossy advertising campaigns and vague “luxury” messaging, IDS takes the opposite path. Every diamond comes with published prices and grading documents. Instead of trying to sell a fantasy, the Tulsa-based jeweler strips diamonds back to their actual value. That unvarnished honesty resonates with a generation that has grown tired of being told what love should cost.
Social media has amplified the message. Adel Nasreddine, founder of Israel Diamond Supply, is not a jeweler in the traditional mold. Where most of his peers sell fantasy behind glass cases, he pulls back the curtain with a smartphone. He walks buyers through grading reports, resale realities, and why a $3,000 lab-grown diamond is chemically identical to a mined stone priced at $26,000. That blunt honesty has turned him into an unlikely educator in a business built on illusion.
For IDS, clarity has always been more important than carats. The company has openly challenged an industry that thrives on consumer confusion and emotional manipulation, where “tradition” and “romance” are often marketing tools rather than truths. Instead, IDS reframes the engagement ring not as a test of financial endurance, but as an informed choice rooted in ethics, value, and personal priorities.
Founded in 1991, the family-run business has become one of Tulsa’s most recognizable diamond retailers precisely because it refused to play by the old rules. Its direct-to-consumer model and focus on lab-grown stones resonate with buyers who refuse to equate luxury with secrecy or five-figure prices.
Shoppers ready to trade illusion for honesty can turn to Israel Diamond Supply, either at its Tulsa showroom or online. With lab-grown diamonds now leading the shift, IDS invites buyers to join the movement toward transparency, value, and a new standard in fine jewelry.
About Israel Diamond Supply
Israel Diamond Supply is a family-owned jeweler based in Tulsa, Oklahoma. Established in 1991, IDS specializes in both lab-grown and natural diamonds, offering direct-to-consumer pricing, transparent grading, and educational buying experiences. With over 2,100 five-star Google reviews, the company is known for putting clarity and trust first.
Contact Info:
Name: Adel Nasreddine, Founder & CEO
Email: Send Email
Organization: Israel Diamond Supply
Website: https://www.israeldiamond.com/
Release ID: 89169204
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