/MarketersMedia/ This Valentine’s day, a more price-conscious consumer is pursuing diamond alternatives over naturally mined diamonds. Following the recently discovered 1,758 carat rough diamond purchased by Louis Vuitton for an undisclosed amount of "millions,” diamond buyers are turning to diamond alternatives instead. Moissanite and lab-grown diamonds have an increasing interest due to their lower price-per-carat. —
The GIA certified jewelry pro and owner of GoodGem.org, Kyle Toothman, thinks that people are flocking to lab-grown diamond alternatives due to price concerns and a safer effect on the environment.
"Usually, people can't afford to pay $4,000 for a diamond, so my company offers diamond alternatives for a fraction of the price that may even look better due to the clarity & colorless nature of the stones. My customers buy our Moissanite stones and take them to their local jeweler for setting into a jewelry piece. They love their Moissanites."
High-end jewelry professionals will be the first to tell you that there is something truly meaningful about a naturally occurring diamond formed deep in the earth. Diamonds represent love, rarity, and fortitude among other values. However, naturally mined diamonds can cost $2,000 to $20,000 per carat depending on their color, cut, clarity, and carat size.
To lighten the load on the wallet while still sizing up their carats, some consumers are pursuing alternatives such as those listed below on GoodGem.org:
1. Moissanite ($400 per carat)
2. White Sapphire ($730 per carat)
3. Lab-Grown Diamond ($1,500 per carat)
"Each alternative has their pros & cons, but the sheer popularity of Moissanite is undeniable. Some folks even prefer a Moissanite’s fire over the brilliance of a diamond. I would invite anyone to check out the comparisons on our website GoodGem.org.”
The diamond mining industry has seen its fair share of bad publicity. However, it is apparent that the allure of a bright, shiny diamond will never lose its appeal – even if it’s a lab-created alternative.
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