Having a proven track record of success in diversifying their portfolio in a number of innovative ways and, as a consequence, benefitting the broader marketing industry, Advertise.com has helped customers to significantly enhance their brand positioning and business development tactics. The company’s founder — Daniel Yomtobian has recently announced the expansion of their portfolio and the addition of a new service line in online display advertising what promises to be on a rising demand: In-Banner Video display ads. In-Banner Videos are a newer form of online ad units that display high-quality video in the frame of a traditional banner ad. With a delivery style similar to Flash or HTML5 banners, In-Banner Videos retain the same required ad specs of the Internet Advertising Bureau, but are playable on all Internet devices including mobile, tablet, and desktop.
“Despite the success of pre-roll video advertising, many brands are continuing to use low-grade banner ads for their display advertising strategy,” says Daniel Yomtobian, Founder and CEO of Advertise.com. “We decided it was time to make online display ads more engaging—so they would perform better in the competitive advertising space.” One of the most important elements to making In-Banner Video ad units such a success, according to the ad network’s CEO, is that the ads retain the high quality of a brand’s digital video or TV assets. The company has applied this concept with great success to the ads of major brands such as AEG Entertainment, the LA Kings and LA Galaxy, Beach Body, and many others. Yomtobian continues: “We believe in the value of helping advertisers display the best, most eye-catching creatives on the web. So we offer complimentary design of high-quality In-Banner Video ads for any client who meets a modest test budget.”
In-Banner Videos are the latest addition to Daniel Yomtobian’s various innovations in online advertising technology. Most recently, Advertise.com has become an industry leader in Contextual advertising, a powerful way for brands to achieve significantly lower conversion costs through high-quality traffic outside the major search engines. Contextual ads are delivered instantly based on the subject matter of the website that the user is browsing—significantly improving ad relevance for users, and enhancing the performance of brand advertising portfolios. Visit www.advertise.com/ad-solutions to learn more about the company’s suite of online advertising solutions for brands and agencies.
Advertise.com was originally founded by Daniel Yomtobian in 2001 as ABCSearch.com, and rebranded in 2009. Yomtobian, who was born and raised in the suburbs of Los Angeles, California, started experimenting with the Internet almost two decades ago when a family friend suggested he learn web design. What started as a two-day HTML course developed into a hugely successful career resulting in a company that Daniel is rightly proud of: “We launched Advertise.com to provide advertisers and publishers with a new value proposition—effective, affordable, and easy-to-use advertising campaigns all under one roof.”
Prior to founding Advertise.com, Daniel launched the online media and advertising company, WayInternet, as well as the search engine, Findology. Today, Daniel is considered a pioneer in the online advertising industry and is acknowledged for his innovative concept. He was recently described by C-Suite Quarterly as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”
Daniel Yomtobian - Ernst Entrepreneur of Online Advertising: http://www.DanielYomtobianInfo.com
Daniel Yomtobian - CEO & Founder @ Advertise.com - crunchbase: https://www.crunchbase.com/person/daniel-yomtobian
Daniel Yomtobian - Outlines the Comprehensive Impact of Advertise.com's Text-Based Banner Ads: http://finance.yahoo.com/news/daniel-yomtobian-outlines-comprehensive-impact-015300319.html
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