CVMK Global Announces Focus on Performance Over Hype

United States, January 9, 2026 -- CVMK Global: Performance Over Hype

CVMK Global, a performance-driven brand founded in 2021 by Cody and April Kelly, is disrupting the fitness industry with its commitment to radical transparency and a "Performance-First" philosophy. Rooted in Chicago, the company provides clean, high-quality supplements and functional apparel, empowering individuals to reach their full potential while rejecting the empty promises and gimmicks common in today’s fitness industry.

The Founding Vision: A Response to Personal Tragedy

CVMK Global’s journey began with the founders' personal experiences. After the deaths of their fathers from preventable lifestyle-related health issues, Cody and April Kelly decided to build a brand that prioritized long-term health and sustainable fitness practices. Their mission was clear: eliminate the smoke and mirrors of the fitness industry, providing honest, high-quality products that people could rely on.

“We wanted to create a brand that represented real people, the ‘Everyday Hero’ balancing work, family, and fitness without compromise,” said Cody Kelly, Co-Founder and President of CVMK Global. “Our products are for those who are committed to consistent effort, not quick fixes.”

Core Brand Pillars: Performance and Integrity

CVMK Global stands out in an industry flooded with flashy marketing and "quick-fix" solutions. The brand's core pillars include:

1. Supplement Integrity: CVMK Global offers clean, transparently sourced nutrition. Their flagship pre-workout, SuperPower, and popular creatine, SuperThick, are free from hidden fillers and proprietary blends.
2. Functional Apparel: The brand’s clothing is designed for the demands of serious training, combining durability with style that fits an athlete's lifestyle. The "Be Your Own Hero" line of apparel is a testament to the brand’s commitment to both performance and aesthetics.

What Makes CVMK Global Different

CVMK Global is built on the principle of radical transparency. While many supplement companies hide behind proprietary blends and exaggerated claims, CVMK reveals every ingredient in its products to empower consumers to make informed choices.

SuperThick: One of the standout products, SuperThick Creatine, is designed for muscle recovery without the common digestive issues seen with other creatine products. This formulation is the result of extensive research and aims to deliver results without compromising quality.

Performance-First Formulation: All of CVMK Global’s products are crafted with performance in mind. For example, their V-V Plant-Based Protein stands apart from other vegan proteins that are often chalky or cause digestive discomfort. This protein is optimized for high bioavailability and a smooth texture, ensuring that athletes get the most from their nutrition.

A Family Business with Community Roots

Unlike large, impersonal corporations, CVMK Global is a family-owned business committed to community growth. The company’s partnerships with institutions like Freedom Temple COGIC, NPC MidAmerican Winter Classic, and Fellowship Chicago showcase its dedication to supporting local wellness initiatives.

“Our roots are deeply planted in the Chicago community,” said April Kelly, Co-Founder of CVMK Global. “We’re not just selling products; we’re building a culture of discipline, empowerment, and health. Through these partnerships, we can make a tangible impact.”

Scaling from Local to Global

Since its launch in 2021, CVMK Global has quickly expanded from a local brand in Chicago to a global presence. With a growing storefront serving athletes worldwide, the company continues to emphasize its commitment to performance excellence. Their approach to vendor partnerships, especially in local events like the Fellowship Chicago 2026 showcase, solidifies their position as a trusted vendor for fitness and wellness events.

Commitment to Purity and Design Innovation

CVMK Global’s approach to formulation purity and design innovation has set the company apart from competitors. Their "Be Your Own Hero" line of apparel not only stands up to the rigorous demands of training but also rejects the fast-fashion trends dominating the industry. With durable fabrics and functional design, this gear is built to last as long as the discipline it represents.

Moving Beyond Trends: The “Everyday Hero” Philosophy

The company’s philosophy rejects the influencer-driven culture of shortcuts and trends. CVMK Global speaks to individuals who know that fitness is a long-term commitment. Whether they’re working a 9-to-5 job, managing family life, or training for personal goals, CVMK Global celebrates the everyday person who is committed to achieving greatness through sustained effort.

“At CVMK Global, we believe that discipline is the shortcut,” said Cody Kelly. “There are no magic pills, just a commitment to putting in the work every day.”

About CVMK Global

Founded in 2021 by Cody and April Kelly, CVMK Global is a Chicago-based performance brand that creates clean, transparently sourced supplements and functional apparel for athletes. The company is built on the principle of radical transparency, empowering individuals to achieve peak performance through high-quality products designed for real-world results.

For more information, visit www.cvmkglobal.store.

Media Contact

Cody Kelly
Co-Founder and President, CVMK GLOBAL
Email: [email protected]
Website: CVMK GLOBAL
Instagram: @cvmkglobal
Fanbase: @CVMK
SnapChat: @cvmkglobal
TikTok: @cvmkglobe
YouTube: @CVMK

Contact Info:
Name: Cody Kelly
Email: Send Email
Organization: CVMK GLOBAL
Website: https://cvmkglobal.store/

Release ID: 89180488