Cultural Heritage Meets Global Voice: Jinhua’s Traditional Mooncake Lights Up Mid-Autumn Festival Global Promotion

Jinhua, Zhejiang, China, October 1, 2026 -- Jinhua,Zhejing,China.September 25th.As the full moon rises to celebrate the Mid-Autumn Festival, Jindong District of Jinhua City, Zhejiang Province,launches a cultural campaign that integrates millennium-old intangible cultural heritage with global communication. Rooted in the profound Southern Song Dynasty cultural heritage and time-honored Jiangnan folk customs, the district showcases the charm of traditional Chinese festivals to the world through innovative Sino-foreign collaborative promotion, bridging regional cultural boundaries and revitalizing traditional folklore for a global audience.

Jinhua boasts a long history and rich cultural heritage, with abundant resources for traditional festival culture. In recent years, Jindong District has rolled out community cultural initiatives including “Culture Entering Villages” and “Art for the People”, telling stories of fine traditional Chinese culture at the grassroots level.

The campaign’s newly released short video In Search of Mooncakes for Mid-Autumn Festival features foreign creator Jesse exploring the unique charm of Jinhua Wu-style mooncakes with a history dating back to the Southern Song Dynasty. Featured with a soft, dense texture and pure, mellow natural rice aroma, this traditional Jiangnan pastry embodies the timeless ancient charm of Jiangnan’s Mid-Autumn Festival. Blended with classic festive elements — the luminous full moon, fragrant osmanthus blossoms and family reunion traditions — the mooncake perfectly interprets the oriental romance of the Mid-Autumn Festival, which symbolizes completeness, peace and reunion shared by people across miles.

Jindong District will continue advancing the Fall in Love with Chinese Festivals international communication series and deliver more wonderful content celebrating China’s traditional festivals.

Jindong District People's Government

Chen Yifan

[email protected]

https://www.jindong.gov.cn/

Contact Info:
Name: Chen Yifan
Email: Send Email
Organization: Jindong District People's Government
Website: https://www.jindong.gov.cn/

Release ID: 89204929