Market Synopsis —
Market Research Future (MRFR) speculates that the Global Craft Cider Market is predicted to demonstrate a striking CAGR during the forecast period (2017-2023). High adoption of non-carbonated products is expected to favour the market growth in the coming years. Craft cider is referred to as a fermented beverage which is manufactured from several raw material sources and is majorly produced naturally from fruits. They are neither pasteurized nor carbonated. Fresh pressed juices are generally used in the production of craft cider. Major additives required during the production of craft cider are sorbates, yeast, and juices/ spices/hops. Cider is a low-alcoholic drink which is produced by complete or partial fermentation of pear juices, apple juices, and other fruit juices. The cider market currently exhibits the highest growth rate compared to any other alcoholic drinks.
The Prominent Players operating the Global Craft Cider Market are Molson Coors Brewing Company (U.S.), Polabský Mošt S.R.O. (Czech Republic), Citizen Cider (U.S.), Rekorderlig (Sweden), Angry Orchard Cider Company LLC (U.S), California Cider Company (U.S.), and Ardiel Cider House (Canada).
• Surge in demand for fermented beverages
• High focus on product marketing to increase sales
• Rising demand for organic and natural ingredients in craft cider
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January 31, 2019: Potter’s Craft Cider will be investing around $1.56 million in order to expand and relocate their existing hard cider production facility and also add a tasting room in Virginia. The company will be able to produce more than quadruple its cider production besides continuing to source 100 percent of its apples from Virginia.
Global Craft Cider Market: Segmental Analysis
The global craft cider market has been segmented on the basis of Source, Type, and Packaging.
By Mode of Source, the global craft cider market has been segmented into pear, apple, cranberry, lime, mixed fruit, and others.
By Mode of Type, the global craft cider market has been segmented into sweet cider, dry cider, still cider, sparkling cider, and others.
By Mode of Packaging, the global craft cider market has been segmented into cans, bottle, and others.
Geographically, the craft cider market span across regions namely, Europe, North America, Asia Pacific, and Rest-of-the-World (RoW).
Among all the regions, the North American region is estimated to retain its dominance throughout the appraisal period. The presence of U.S. in this region with a major consumption rate of craft cider due to increasing demand from alcoholic and non-alcoholic beverages and a busy lifestyle is propelling the market growth. The production of craft cider is expanding in the U.S. region due to the invention of new ciders every week, thereby generating high revenues in this region.
The Asia Pacific region is considered as the fastest region for craft cider owing to the high influence of westernized culture on the region, changing lifestyle, improved disposable income, changing demographic trends, and strong performance of the retail sector in this region.
Market Potential and Pitfalls
With the augmenting awareness associated with the availability of varieties like sweet cider, dry cider, still cider, sparkling cider, and more, the Global Craft Cider Market is considered to propel throughout the assessment period. The augmenting adoption of non-pasteurized and non-carbonated products is predicted to foster the market growth to a great extent. Additional factors promoting the market growth is the mass penetration which is further resulting in the introduction of new products worldwide. Moreover, as the rising awareness of ciders has risen bar for quality, it is helping to increase the market share of craft ciders during the estimated period. The augmenting consumer awareness and their willingness to buy healthy products are some of the major elements triggering the demand for craft cider globally. Consumers’ health awareness coupled with healthy attributes and corresponding purchasing behaviours has further opened up several market opportunities for the industrial players to tap the unexplored market horizons, thereby contributing to the market growth. Moreover, as the popularity of craft cider is increasing and is considered one of the famous beverages, the number of breweries has increased in order to meet the augmenting demand from the consumer’s side. Increasing focus on R&D activities has also led to innovations in the product line of craft cider. Market players are focusing on the quality of the ingredients. Such factors are highly influencing the market growth during the estimated period.
On the flip side, cider contains high sugar content which is a major factor leading to the market to slow down as there is a high chance of obesity among the consumers across the globe.
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Table of Content
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3 Craft Cider Market Insights
Chapter 4 Craft Cider Market by Source Insights
Chapter 5 Craft Cider Market by Type Insights
Chapter 6 Craft Cider Market by Packaging Insights
Chapter 7 Craft Cider Market Regional Insights
Chapter 8 Competitor Profile
To be Continue………….
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