Cosmetics in Brazil Market Analysis, Risk Assessment, Trend Outlook and Business Strategy 2017

WiseGuyReports.Com Publish a New Market Research Report On – “Cosmetics in Brazil Market Analysis, Risk Assessment, Trend Outlook and Business Strategy 2017”.


The research analyst predicts the cosmetics market in Brazil to grow at a CAGR of 11% during the forecast period.

The increase in the number of working women is the primary driver for the growth of this market. The need to look fresh and presentable at the workplace is the key reason for the increase in expenditure on cosmetics by working women. Moreover, women in Brazil are now more informed about cosmetic products in terms of ingredients, quality, and brands leading to a rise in demand for high-quality and premium products.
The growing popularity of blemish balm (BB) creams is also expected to contribute to the market growth. BB creams are multi-purpose creams that act as a serum, moisturizer, primer, foundation, and sunblock to give consumers a youthful, bright, and even skin tone. Oriflame and Avon are the leading vendors for BB creams in Brazil.

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Product segmentation and analysis of - nail products, eye makeup, lip products, facial makeup
The nail product segment dominated the cosmetics market in Brazil during 2014, with a market share of 29%. This segment is expected to continue its leadership until the end of 2019, growing at a rate of 17%. Nail products in Brazil are perceived as an affordable luxury to freshen up the overall look and are used for daily grooming purposes.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Nail products
Eye makeup
Facial makeup
Lip products

Segmentation by retail formats and analysis of - direct sales, franchise, traditional distribution
Traditional distribution channels accounted for 64% of the market share during 2014. The traditional distribution includes supermarkets, specialty stores, pharmacies, beauty shops, and department stores. Sale through pharmacies is gaining popularity in the region. Unilever, L'Oral, Johnson & Johnson, and P&G are some of the popular vendors who are selling their products through traditional retail channels.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -
Traditional distribution
Direct sales
Franchise

Competitive landscape and key vendors - Avon, Natura, P&G, Unilever, Boticrio
The cosmetics market in Brazil is highly concentrated due to the presence of numerous local and international manufacturers. The market is seeing an increase in the influx of private labels. Vendors are increasingly offering innovative products, increasing market initiative, and developing their product lines to remain competitive in the market. The report predicts the market to witness intense competition during the forecast period with a rise in product/service extensions, innovations in technology, and mergers.

The leading vendors in the market are -
Avon
Natura
Boticrio
P&G
Unilever

Other prominent vendors in the market include Chanel, Coty, Este Lauder, Henkel, Hypermarcas, Johnson & Johnson, Kao, Kimberly-Clark, LOral, Oriflame, Revlon, Sephora, and Shiseido.

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Key questions answered in the report include
What will the market size and the growth rate be in 2019
What are the key factors driving the cosmetics market in Brazil
What are the key market trends impacting the growth of the cosmetics market in Brazil
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the cosmetics market in Brazil
What are the key outcomes of the five forces analysis of the cosmetics market in Brazil
Technavio also offers customization on reports based on specific client requirement.

Table Of Contents – Major Key Points

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Brazil: Country overview

PART 06: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 07: Market segmentation by product
• Cosmetics market in Brazil by product
• Nail products market in Brazil
• Eye make-up market in Brazil
• Facial make-up market in Brazil
• Lip products market in Brazil

PART 08: Market segmentation by price positioning
• Cosmetics market in Brazil segmentation by price positioning

PART 09: Market segmentation by retail formats
• Cosmetics market in Brazil segmentation by retail formats

PART 10: Market drivers

………..CONTINUED

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Release ID: 173486