-- Brand strategist Connor Tumbaga has announced the formal launch of an independent consultancy focused on relationship-driven brand partnerships across fashion, technology, beauty, and entertainment sectors. As of July 15, 2025, he has closed over $250 million in brand collaborations, signaling a significant shift in how cultural partnerships are developed and sustained.
Tumbaga’s model prioritizes strategic alignment between talent and brand, emphasizing long-term cultural relevance over short-term promotional value. Central to the new practice is a methodology that places authenticity, creative ownership, and narrative integrity at the core of each partnership.
“Brands are no longer looking for surface-level exposure they’re seeking cultural alignment,” said Tumbaga. “Our focus is on developing relationships that grow over time, where both talent and brand evolve together.”
Rather than pursuing rapid endorsements, the consultancy focuses on curating fit-for-purpose partnerships rooted in the values and long-term vision of the individuals involved. The approach is consultative, beginning with an in-depth understanding of the creative or public figure’s identity, and evolving into tailored opportunities that reflect that ethos.
Following years of experience across industries and the successful exit from his previous venture, Tumbaga is now focused on reengineering standard agency models to center storytelling and sustained growth. His practice aims to serve a diverse range of clients seeking thoughtful brand alignment and meaningful market presence.
Contact Info:
Name: Connor Tumbaga
Email: Send Email
Organization: Connor Tumbaga
Website: https://www.tkl.world/
Release ID: 89166290