Computers and Tablets Market Analysis 2018 with Top Key Players such as Amazon, Apple, John Lewis, Samsung, Sony, Vodafone, etc...

Orbis Research Present’s “Computers and Tablets 2018” magnify the decision making potentiality and helps to create an effective counter strategies to gain competitive advantage.

"Computers & Tablets 2018", report offers comprehensive insight and analysis of the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues affecting the market, strategies for success, key trends, retailer and brand comparisons, retailer case studies, and consumer data.

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Companies Mentioned:
Aldi
Amazon
Apple
Argos
ASDA
CeX
Co-op Electricals
Dixons Carphone
EE
Euronics
GAME
Hughes
John Lewis
Sainsbury's
Samsung
Shop Direct
Sony
Tesco
Vodafone

The report focuses on laptops & notebooks, tablets & e-readers, smartwatches & fitness bands, desktops and accessories. Consumer data is based on our 2017 computers & tablet survey, using a panel of 2,000 nationally representative consumers.

The Computers & Tablets market will suffer in 2018, from both lower consumer confidence stemming from the UK's impending exit from the EU and longer replacement cycles for non-essential purchases as disposable income is squeezed.

Wearable technology (e.g. smartwatches and fitness bands) are driving the market, as consumer interest in health & wellbeing products continue to rise, coupled with lower-priced devices being introduced in the marker, making the technology more accessible.

Scope
- Lower consumer confidence and a longer product replacement cycle will lead to 1.8% total market growth in 2018, the slowest for five years.
- Amazon and Dixons Carphone are set to grow share in 2018, both benefiting from greater customer loyalty and an improved multichannel strategy.
- Laptops and notebooks have the highest consumer penetration (17.7%), as replacement purchases top the list of purchase motivations.

Reasons to buy
- Using our main issues and key trends section, understand which subsectors and formats are the fastest performing to ensure more focus and investment in these winning product areas.
- Receive detailed analysis of key market players, their market shares and changes, and consumer penetration by demographic and region.
- Understand shoppers’ purchasing habits and preferences within computers & tablets, and what influences their retailer selection in order to drive spend.

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Release ID: 319884