Color cosmetics are the products that are used for personal care that assist to improve the way human looks. Color cosmetics are mentioned as cosmetic elements and colorants are used for make-up, skin care, oral care, hair care, fragrance and personal hygiene. —
Cosmetic or beauty products industry is one segment that usually stays unaffected despite the fluctuations in the economy. Cosmetic sales are maintaining a definite volume through their total products. The sale can be accredited to surging and continuous use of products, specifically by women and men. Companies of personal care are making their products accessible online at economical expenses. The Internet is impacting each business category be it shaving products or deodorant. Customers are enthusiastic to buy the goods that come directly by online retailing.
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Global color cosmetic market trends are the use of multifunctional makeup, organic and natural cosmetic products, effective distribution channels, a high invention in color cosmetic products, growth in the inclination for eco-friendly cosmetic products and high demand for high-end color cosmetic products specifically in emerging economies. Advanced developments are affecting increasing demand for convenience and customization resulting in the expansion of new products in color cosmetics.
Key factors affecting the growth of the color cosmetic market are:
Rise in the awareness of beauty products is the main factor trending the color cosmetic market.
A huge number of women workers are appreciating the surging financial independence and economic power is the main driver for the growth of the color cosmetic market.
Value for the branded color cosmetic products like LVMH, Estee Lauder, L’Oreal and more are resulting in the quick growth rate of the market based on value.
Color cosmetic market of Asia Pacific is increasing at a high rate based on volume, substituted to growing per capita income of customers and rising population.
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Increasing awareness of customers and expenses in color cosmetics is the factor fueling the growth of color cosmetics market growth. People are more conscious about their appearance, important for the invention of the new product. Color cosmetics are extensively used for decreasing the skin issues related to age and better life quality. Increase in awareness for fashion trends in women is developing the market for color cosmetics. A current study of the market trends of color cosmetics specifies the growth for the requirement for looking appealing by the female population. Another factor is social media encouraging fashion bloggers and instructing the masses.
Global color cosmetics market is segmented based on the distribution sector, product type and region. Based on the distribution sector, the market is divided into online stores, superstores, specialty stores and hypermarkets. Based on the product type, the market is divided into lip-care, eye make-up, face make-up and nail-care.
Topographically, the regions of global color cosmetics market are Brazil, Latin America, India, Japan, China, Asia Pacific, Germany, France, UK, Europe, U.S., North America and Middle East & Africa. China is leading the market in the region because of the augmented presence of western culture and the value for branded cosmetic products. The Asia Pacific subsidizes the major share in the color cosmetic market. L’Oreal is leading the color cosmetic market in China because of the huge awareness for the brand and the effective network distribution. The other leading market in the Asia Pacific in India, owing to the increasing demand from tier 2 and 3 cities.
Key manufacturers involved in the color cosmetics market are Revlon, Johnson & Johnson, Beiersdorf and Avon Products.
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