-- Market Scenario
Cold brew coffee is a type of beverage made from grinding coffee beans after being treated with chilled water for defined periods. Quality and taste of the final drink depend on the water treatment times, temperature, roast level, granule size and other factors. Cold brew coffee is becoming famous among all age groups due to its less bitter taste and acidity composition. The global cold brew coffee is projected to show about 14% growth rate annually.
Apart from conventional drinking methods and drinks, the on-the-go drinkables like cold brew coffee are gaining pace and helping the market to expand its share. Increased urbanization, demand for new iced consumables and increased coffee drinking habits are responsible for the growth of this market. Companies are always looking for new products launches to keep consumers interested and will help in the expansion of the customer base. Increase in population with more per capita income is also helping the market to generate excellent revenues from all markets.
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With increasing demand and improving supply chain networks, the cold brew coffee is not only confined to sales through retail stores but also are available through various online portals. This method helps gain maximum profit with minimum investments, as setting a whole café or store costs a lot more than online distribution and advertisements. Other iced drinks like iced teas are giving considerable adherence to the growth pace of this market.
Key Players
Prominent players in the Global Cold Brew Coffee Market include 1degreeC Pte. Ltd (Singapore), Venice Cold Brew, LLC (US), Julius Meinl Industrieholding GmbH (Austria), ZoZozial Coffee Roasters ApS (Denmark), Grady's Cold Brew (US), Station Cold Brew Company (Canada), Starbucks Corporation (US), Sandows London Limited (UK), Red Thread Coffee Co. (US), Wandering Bear Coffee (US), Nestlé S.A. (Switzerland), Califia Farms LP (US), JAB Holding Company (Luxembourg), Lucky Jack, LLC (US), High Brew Coffee (US), La Colombe Torrefaction, Inc. (US), Groundwork Coffee Company Inc. (US), KonaRed Corp (US), Slingshot Coffee Co. (US), and Seaworth Coffee Co. (US).
Recent Industry News
The food & beverages market is one of the fastest-growing industries. There are many players in the market and to come out as the best, there is a need to keep up the efforts of new introductions and keep the customers interested. Apart from well-settled markets in developed countries, companies should also target the markets with limited coffee options and maximum disposable incomes.
Market segment
Global Cold Brew Coffee Market is segmented into two parts:
Beans based: The coffee taste and other factors are dependent on the types of beans such as Robusta, Arabica and others.
Supply chain: Cold brew coffee is supplied through hypermarkets, superstores, online portals, retail shops and other mediums.
Regional Overview
America, Europe, Asia Pacific and The Middle East & Africa are the four major regions observed for the global cold brew coffee market.
The American region is the current market leader in production as well as in consumption of cold brew coffee. This region is showing ever-growing demands for newer cold drinkable products, and the vast & well-established distribution network is helping the market for smooth operations. The European region is the second-largest market due to increased customer base and introduction of newer variants on cold beverages in the market.
The Asia Pacific region is in the third-place showing good growth during the forecast period. The market may rise in future owing to factors like an increasing population with high per capita income, rapid urbanization and availability of new and better options. The Middle East & Africa is in the last place.
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