-- This December, China Dairy Group Yili has released a new logo as part of a brand upgrade, setting up solid fundamental for international roll-out strategy. Yili continued to be the NO.1 dairy company in Asia and leaders around the world, named by the “Top 20 Global Dairy Companies” published by Rabobank Nederland in 2018. This China beloved brand is planning for its international expansion with its total brand upgrade, and this entire brand will be the key for its global expansion strategy.
To ensure new Yili Logo and brand upgrade get in line with the global design trend to support international roll-out, the new LOGO is simpler and flatter in design. The three colors used in the LOGO, blue, green and red, represent Yili's development strategy. Blue represents global intelligence and means “Global Innovation + Future with wisdom”; green represents health and safety and means “Natural Nutrition + Health for Everyone”; red represents quality and energy, meaning “Quality Focus+ Dare to dream.”
To build a global iconic China dairy brand and communicate out China dairy high standard, Yili has gradually accelerated its overall layout in the resource, innovation, and market in recent years. In Oceania, Yili acquired New Zealand Oceania Dairy Limited to build the world's largest integrated dairy production base in 2013 and invested in the second phase construction in 2017. In 2018, at the China International Import Expo, which was planned and deployed by Chinese President Xi Jinping, Yili Oceania Dairy Ltd presented the current cutting-edge technology in the dairy industry.
In 2014, Yili worked with Wageningen University and established an R&D center in the Netherlands in Europe. In 2015 Yili led the implementation of “Sino-US Food Wisdom Valley” in the U.S. In Asia, Yili entered the Southeast Asia market this year, and the Indonesian market was the first stop. In just five years, Yili’s products span across four continents.
From a small factory to the dairy giant that provides nutritional support for 1.3 billion population, Yili's development and its product reflect the rise of local Chinese brands. Building a world iconic brand and realizing "China Dream” are the goal that Chinese companies and people are pursuing. With the support of the Chinese government, more and more Chinese brands which value quality and innovation like Yili is committed to going internationally and creating a quality era of Chinese manufacturing.
Contact Info:
Name: Chris Chen
Email: Send Email
Organization: WeBridge Communication
Phone: 9377163876
Website: http://www.yili.com/en/index
Release ID: 459902
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