-- Chaitanya Kumar Seri has been honored with a 2025 Global Recognition Award, recognizing his instrumental role in creating and scaling a significant in-store digital advertising network within a major U.S. retailer. This initiative, a 0-to-1 endeavor, fundamentally reimagined the role of physical stores as dynamic media publishers, establishing a new paradigm for brand engagement at the point of purchase.
Photo Courtesy of Chaitanya Kumar Seri
Seri's leadership and technical expertise were critical in developing this extensive network, which now operates across thousands of retail locations, featuring over 100,000 digital screens, including prominent TV walls, deli and bakery displays, and self-checkout kiosks. This development, as reported by publications such as the Wall Street Journal and AdWeek, marked a strategic shift in retail media, enabling brands to connect with a vast weekly customer base through a measurable and integrated advertising platform.
Innovating with AI/ML for Campaign Performance
Seri's leadership was instrumental in evangelizing the in-store concept to diverse cross-functional teams, fostering a collaborative environment that enabled the platform's adoption and expansion. His ability to bring together expertise from different departments created a unified approach that accelerated both development and implementation across multiple retail environments.
He built a system utilizing patent-pending Artificial Intelligence and Machine Learning (AI/ML) powered methods, including unsupervised machine learning algorithms, to measure campaign performance metrics and quantify the direct impact of advertising campaigns. By integrating store operations, media delivery, edge computing, and advertising economics into its architecture, the platform delivers a robust, scalable, and privacy-conscious solution that redefines how measurable innovation is achieved in advertising.
Shaping the Future of In-Store Advertising
Seri’s contributions are particularly impactful within the rapidly expanding Digital Out-of-Home (DOOH) and retail media network markets. According to the World Out of Home Organization (WOO), global DOOH ad spend reached $17.9 billion in 2024 and is projected to surpass $24 billion by 2029, reflecting the industry’s accelerating momentum.
His work directly fuels this growth by pioneering new technologies and strategic deployment models that drive sustained market expansion. Through his in-store digital advertising network, Seri not only creates a diversified revenue stream for retailers but also enhances the customer shopping journey with timely and relevant product information. At the same time, advertisers gain access to highly engaged audiences at the crucial moment of purchase, making the system beneficial to all stakeholders.
Final Words
“Chaitanya Kumar Seri’s recognition with a 2025 Global Recognition Award underscores his exceptional ability to drive retail media industry transformation through leadership, research, and innovation,” notes Alex Sterling from the Global Recognition Awards. Seri’s work has reimagined the potential of retail environments as powerful media platforms and established a new paradigm for in-store advertising that is measurable, scalable, and privacy-conscious. The award highlights Seri's significant and lasting contribution to the retail media landscape, inspiring peers and shaping the industry's future.
Beyond his technical and commercial achievements, Seri’s unwavering commitment to ethical decision-making and cross-functional collaboration has established a high standard for responsible innovation in retail. His role as a leader and innovator has earned him a distinguished place among those shaping the next generation of retail media.
About Global Recognition Awards
Global Recognition Awards is an international organization that recognizes exceptional companies and individuals who have significantly contributed to their industry.
Contact Info:
Name: Alexander Sterling
Email: Send Email
Organization: Global Recognition Awards
Website: https://globalrecognitionawards.org
Release ID: 89169161
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