Cat Food Market to witness significant growth of over 5% from 2019 to 2025

Europe is leading the global cat food and snacks market and is expected to grow with a CAGR close to 5% during the forecast period.

Cat food market is bifurcated into food and treat & mixers, of which food is further divided into dry and wet food. Dry cat food is made of different types of food grains while wet cat food is made of meat and fish as primary ingredients. Wet cat food market is expected to witness high growth during the forecast timeframe as cats prefer wet food as compared to dry food, since they cannot produce enzymes necessary for the digestion of carbohydrates present in the dry food.

Cat treat and mixers are grain free products available in pouch, can, beef jerky, sausage, chicken ribs, chicken breast, etc. These products are used as appetizer or topper for cats with different health problems which mainly include gastrointestinal disorder, diabetes, allergies, overweight, etc. Therefore, cat treats and mixers market are expected to grow exponentially owing to increasing awareness about the health and dietary requirements of the pet in pet owners in the forthcoming years.

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Cat food is distributed through different distribution channels including specialized supermarkets/hypermarkets, pet food shops, online sellers and others. Other type of distribution channels includes pharmacies, convenience stores, etc. Supermarket or hypermarket is highly preferable distribution channel and expected to grow rapidly during the forecast period owing to the fact that it offers customer a large market space which enables customer to buy their pet food along with their monthly groceries. This channel has high sale and extensively preferred by the developed countries and is also penetrating in the developing economies such as China and India.

Cat food and snacks market is highly consolidated, and the major players accounted for more than 60% sales of global cat food and snacks market in 2018. Key players engaged in the cat food and snacks market includes Nestle, Mars Inc., The J.M. Smucker Company, Colgate-Palmolive, Schell & Kampeter, Inc., Spectrum Brands, General Mills, Inc, etc. Prominent players in the market are focusing on development of new products and expansion of their production capacity. For instance, in October 2017, Mars Inc. has opened its second pet food plant in Queretaro. This move will help the company to expand its production capacity.

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Growing humanization of the pets is likely to be a key factor in driving the cat food and snacks market in the near future. Pet owners are providing their pets with food products which mimics the taste of their own food and the food products which are expected to provide special health benefits. Therefore, increasing humanization of pets is expected to continue and is probable to propel the growth of global cat food market over the forecast timeframe.

Along with the high pet population in developed countries, increasing population of pets in developing countries and increasing consumer spending on the pet food is expected to further drive the cat food market by 2025. In developed countries such as the U.S., South Korea, UK and some other European countries, there is increase in awareness about the health and dietary requirements of the pets which is resulting in providing special dietary products for pets, and hence this trend is expected to continue and result in augmenting the growth of cat food and snacks market over the forecast timeframe.

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Regulatory standards and laws laid down by different national and international regulatory bodies such as the U.S. FDA in relation to pet food are the key restraining factor, likely to hamper the overall cat food and snacks market by 2025.

Owners are providing special products to their pets which the taste of their own foods along with providing special health benefits. This trend is expected to continue and anticipated to boost the global cat food and snacks market during the forecast time period. Increasing awareness in pet owners in Asia Pacific and Latin America about the health and diet of their pet will have positive effect on the cat food and snacks market during the forecast period.

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Name: Arun Hegde
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Organization: Global Market Insights, Inc.

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