Building a Career as a Content Marketer

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Building a Career as a Content Marketer

Are you a content creator with the goal of starting your own business? Maybe you're tired of writing for others and feel the need to go your own way. Indies in the content field have plenty of options, including public relations, search marketing, white papers, product reviews, and monetized blogs. Those who can write well can earn money in a variety of ways. In addition to building a specialized blog and attracting advertising revenue, content marketers create long-form reports on the stock market, cryptocurrency, and other hot online topic areas. Some focus on detailed product reviews, academic writing, and seasonal blogging. Here are some of the most lucrative strategies for content marketers as the heavy blogging season gets underway.

Starting a Content Business

Founding your own content company can be a major undertaking, especially if you're aiming to make it a full-time job. Keep in mind that it can take up to a year before you acquire enough clients to turn a significant profit and establish a reputation in the industry. What's the smartest move for startups in this niche? Unless you can afford to finance everything with savings, which most people can't, consider applying for a personal loan to pay for computer upgrades, advertising campaigns, and other forms of customer outreach, like setting up a top-notch commercial website. For so many entrepreneurs in this and other lines of business, personal loans are the ideal way to get up and running. The core part of your efforts will likely be creating monetized blogs on several subjects, so be ready to do a lot of writing or pay for others to provide the niche content you'll need.

Special Reports and Niche E-Books

E-books are becoming a go-to piece of marketing material in the digital age. If you have a knack for writing detailed analyses of various topics, you can earn good money if you know how to craft, format, and market e-books on specialty topics. Aim for subjects that are currently attracting immense amounts of attention in the retail world, like yoga, natural remedies, self-help, cryptocurrency, and others.

Product Reviews

If you've ever searched online for reviews about a product before you head to the store to make a purchase, you've seen the major review sites or at least some of them. They exist in every market, niche, and segment imaginable. Those who craft those reviews and post them on their own websites attract huge followings and can earn significant income via sponsored ads in the process. What are the best niches to focus on? You should always begin with what you know best because that way, the writing will be easier, and you'll enjoy the work. So, if carpentry is your hobby, it makes sense to review all the different tools you regularly use. Otherwise, choose something that interests you in the technology or health field, as those two happen to be the most popular among online review websites. This is a smart way to build trust through content because it will arguably be the most authentic.

Spec Writing and Bidding Sites

There's a sub-specialty among freelance writers called spec work. There are several major article marketplaces where content shoppers go to buy the rights to pieces that they need for their websites. Some marketers compose two or three items per day for such marketplaces and price them for full rights.

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