-- Buggyra Organization, a racing team with 50 years of heritage and among the world-leading racing structures and technology developers with their own Technology Centers in Dubai (UAE), the Czech Republic, Bahrain, China, and Italy, has signed a Memorandum of Understanding (MoU) with WINBO-DONGJIAN Automotive Technology Co., Ltd., a publicly listed Chinese manufacturer on the ChiNext exchange, to establish a long-term strategic partnership.
The agreement covers joint research and development, vehicle design, motorsport development, and outdoor lifestyle initiatives, and includes the appointment of Buggyra race driver Aliyyah Koloc as a WINBO-DONGJIAN brand ambassador for the MENA region, an important new market for the Chinese company.
For Buggyra, the partnership marks a significant step in the company's expansion into the Chinese market, building on Buggyra’s participation in the 2025 and 2026 Taklimakan Rally, with two further rallies planned in China this September and October.
Scope of the partnership
The cooperation between Buggyra and WINBO-DONGJIAN will focus on four main areas:
Research & development: A joint R&D and testing program for off-road vehicles upgraded by WINBO-DONGJIAN, combining Buggyra's racing and engineering expertise with WINBO-DONGJIAN's manufacturing capability.
Vehicle design: Joint design and styling work covering both special-purpose vehicles and aftermarket modifications for passenger and commercial vehicles, drawing on Buggyra's craftsmanship and WINBO-DONGJIAN's production scale.
Outdoor lifestyle: A co-designed range of products supporting a sustainable outdoor lifestyle platform, intended to promote public education around responsible outdoor travel and vehicle use.
Motorsport development: Buggyra's racing platform will become one of the key motorsport platforms testing and promoting WINBO-DONGJIAN products. As part of this, Buggyra Karting Academy will open a branch in Guangdong province to support access to motorsport for young Chinese talent.
The partnership will also promote automotive modification culture internationally, with a particular focus on the MENA region and South Africa, where WINBO-DONGJIAN plans to establish a commercial representation structure, drawing on Buggyra’s decades of experience in both regions.
Buggyra Organization, on the other hand, will open a representation office of Buggyra Performance Automotive Design in Foshan, China, which will serve as the company's regional hub for design, testing and commercial operations in China.
A strategic milestone for Buggyra in China
Martin Koloc, CEO of Buggyra Organization, said: "This partnership with WINBO-DONGJIAN is a milestone in Buggyra's strategy to grow in China. We have successfully raced in the Taklimakan Rally for two consecutive years, and this September and October we return for two more off-road rallies. Partnering with a manufacturer of WINBO-DONGJIAN's scale gives us the technical and commercial foundation to build a lasting presence in this market, not just as competitors, but as long-term partners in Chinese motorsport and vehicle design."
Aliyyah Koloc named brand ambassador
As part of the agreement, Buggyra racing driver Aliyyah Koloc has been appointed Middle East brand ambassador for WINBO-DONGJIAN. The Middle East is an important expansion market for WINBO-DONGJIAN, and Buggyra has not only a year-round base in Dubai but also a proven track record in regional races, including the Dakar Rally. Aliyyah’s role includes strategic cooperation between WINBO-DONGJIAN’s preservation initiatives and Aliyyah's own Foundation29, a cross-cultural philanthropic initiative focusing on tribal art and cultural preservation, tailored Asperger’s support, and environmental protection.
Jun Luo, Chairman of WINBO-DONGJIAN Automotive Technology, said: "Aliyyah's spirit of breakthrough, ultimate pursuit, and perseverance is highly consistent with our brand philosophy, which focuses on automotive modification and adheres to ingenious craftsmanship. We are pleased to appoint Aliyyah Koloc as our Middle East regional brand ambassador, to jointly empower the development of motorsports and modification culture."
Aliyyah Koloc said: "I'm delighted to become part of the WINBO-DONGJIAN family. With WINBO-DONGJIAN's strength and reach in China, I'll be able to bring far more visibility to Foundation29's work of cultural and environmental protection in Vanuatu and the South Pacific than I could on my own. This partnership means our conservation message can reach an entirely new audience."
About Buggyra Organization
A racing team with 50 years of heritage and among the world-leading racing structures and technology developers with their own Technology Centers in Dubai (UAE), the Czech Republic, Bahrain, China, and Italy. Buggyra ZM Racing began to gain success in truck racing, with 11 European championships, three Chinese championships, and one Indian championship.
In 2014, the team entered cross-country rallying with Tatra trucks. This was followed by an entry in the T3 category, where they won the DAKARA Rally T3 category in 2021. The team also holds six world speed records. Currently, Buggyra Organization teams compete in Formula and GT series in addition to truck racing and cross-country rallying.
In 2019, Buggyra Organization also founded the Buggyra Racing Academy, which aims to find and develop young and talented drivers. The Buggyra Academy works together with some highly experienced drivers like David Vršecký, Adam Lacko, Aliyyah Koloc, and Josef Macháček, who teach young talents from around the world.
In 2025, Buggyra Organization opened its Global Headquarters and an Elite Performance Center in Vanuatu, aiming to support youth development, education, and environmental protection in partnership with the country.
For more information: https://www.buggyra.com/
About WINBO-DONGJIAN Automotive Technology Co., Ltd.
WINBO-DONGJIAN Automotive Technology Co., Ltd. is headquartered in Foshan City, Guangdong Province, China. The company operates in vehicle customization, authorized modification, and automotive outdoor lifestyle products. WINBO-DONGJIAN was founded in 2003 and currently has around 3.000 employees worldwide. The company completed a shareholding system reform in 2017 and listed on the ChiNext exchange in 2021. It operates a manufacturing base of over 300,000 square meters in Foshan, in addition to six global production bases, and holds more than 1,400 authorized patents. The company holds ISO9001 and IATF16949 certifications.
For more information: https://www.dongjian.cc
About Foundation29
Founded in 2025 by race driver Aliyyah Koloc on her 21st birthday, FOUNDATION29 is a cross-cultural philanthropic initiative focusing on tribal art and cultural preservation, tailored Asperger’s support, and environmental protection. With a global board of trustees and deep personal roots, FOUNDATION29 aims to bridge art, empathy, and action across continents.
For more information: www.foundation-29.org
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Contact Info:
Name: Buggyra Organisation
Email: Send Email
Organization: Buggyra Organisation
Address: La Villa 19, Galerie Charles III, 98000 Monaco
Website: http://www.buggyra.com
Release ID: 89199732
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