-- Brown Rice Market
Rice is one of the highly consumed staple foods, with high demand across the globe with a consumption rate of more than half of the total world’s population. Rice is produced and milled across the globe. Brown rice is edible whole grain rice with its outer hull removed. Since brown rice goes through less processing, it is highly nutritional, as compared to the whole white rice. The global brown rice market, as studied by QYResearch in their latest report has suggested that the market is expected to gain traction over the forecast period.
Owing to increasing preference towards healthy eating habits and rising health consciousness, a shift of preference towards brown rice, over white rice, elevating the demand for the same during the forecast period. The demand for brown rice is picking up pace in significant importing countries which has caught the attention of major producers of brown rice. This, in turn, has encouraged the producers to invest in higher production of the same.
Additionally, rising prevalence of lifestyle diseases such as diabetes and obesity has led to an increase in the brown rice consumption. Rising popularity of weight loss and growing preference towards healthier alternatives has led to mushrooming demand for brown rice over the forecast period. The players in the market are estimated to garner new growth and expansion opportunities, enabling sizeable growth in the market. Innovative packaging, emergence of new brands, and the availability of ready-to-cook products is also fostering growth for the global brown rice market.
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Key Players
Major players present in the global brown rice market, as mentioned in the report include Amira Nature Foods, Chandrika Group of Mills, Riviana Foods, T.K. Ricemill, AshAsia Golden Rice, Daawat, Shiva Shellac and Chemicals, Ebro Foods, Agistin Biotech, and SunFoods.
Market Segmentation
The brown rice market is segmented on the basis of type, application, and region. Based on type, the global brown rice market is segmented into brown basmati rice and sweet brown rice. Based on application, the market for brown rice is segmented into household and restaurants.
Detailed Regional Analysis
The global brown rice market is segmented into the regions of North America, South America, Asia Pacific, Europe, and the Middle East & Africa. North America is further segmented into the United States, Canada, and Mexico. Europe is segmented into the United Kingdom, Italy, France, Germany, Spain, and Russia. Asia Pacific is sub-segmented into Philippines, India, China, South Korea, Japan, Australia, Indonesia, Singapore, Thailand, and Malaysia. South America is studied for the segments of Colombia, Argentina, and Brazil. The Middle East & Africa’s brown rice market is segmented further into the United Arab Emirates, Saudi Arabia, Turkey, Egypt, and South Africa.
Asia Pacific is dictating the global market during the forecast period. The presence of countries producing highest quantities of brown rice in Asia Pacific and massive population that consumes brown rice are supporting accelerated market growth in the region. Thailand is expected to lead the country-specific market for brown rice in Asia Pacific, followed by Vietnam and India.
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