-- BloomCU, a leading name in credit union website design, has officially rebranded as MetriFi. The new identity reflects the company’s commitment to drive real growth for financial institutions by elevating design with the science of A/B testing.
The rebrand introduces a new website, metrifi.com, designed to better communicate MetriFi’s story, mission, and capabilities. The company continues to specialize in building high-performing credit union websites, but with greater focus on what matters most: designing experiences that measurably increase conversions to grow loans and deposits.
“BloomCU built a strong reputation for designing beautiful credit union websites and winning lots of design awards,” said Derik Krauss, Cofounder at MetriFi. “As MetriFi, beautiful design is still important, but now with greater purpose. Winning design awards is nice, but using design to win more business for financial institutions is better. To do that, we had to move beyond just graphic design and embrace the science of A/B testing. Now, we not only design beautiful websites, but we make them better and better over time at converting visits into loans and deposits."
Visitors can explore MetriFi’s story and vision at metrifi.com/our-story and learn more about its specialized expertise in credit union website design.
The new brand name underscores the company’s commitment to measurable results. “At the end of the day, the most important thing a website needs to do for a financial institution is help them grow,” added Derik Krauss. “Our new name makes clear what sets us apart—every design is driven by data and optimized for impact. We've already run over 100 A/B tests for clients, resulting in about $143M of new loans and deposits. That's why every FI should be doing ongoing A/B testing on their websites.”
With this rebrand, MetriFi is positioning itself as the go-to partner for credit unions seeking more than just a website redesign: a system of improvement that continually makes your website better at driving conversions.
About MetriFi
MetriFi helps credit unions and banks design websites based on research, and optimize sites continuously to boost growth. Formerly BloomCU, the company has partnered with credit unions nationwide to elevate their website experiences. Learn more at metrifi.com.
For more information, please refer to the contact details below.
Contact Info:
Name: Derik Krauss
Email: Send Email
Organization: MetriFi
Address: 138 E 12300 S, Unit 634, Draper Utah 84020
Phone: 866-435-3694
Website: https://metrifi.com/
Release ID: 89169778
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