-- Billo has announced a bigger, smarter service setup that moves past short user-created clips. It now helps brands and creators team up to make genuine, high-performing video ads, all inside one system. Businesses can now test ideas, track results, and grow campaigns right from the same platform.
Photo Courtesy of Billo
The company draws insights from over 326,000+ creator-made ads that have led to $505 million in tracked purchases. These lessons fuel CreativeOps™, Billo’s data-powered engine rolling out fully in November. Instead of being just another video supplier, Billo now helps brands organize creative projects, fine-tune campaigns, and measure results across TikTok, Meta, YouTube, and more.
One standout feature is the Smart Brief Builder. Brands can drop in a product link and instantly get four ready-to-go concepts built on data. Each one is optimized for specific goals, along with a suggested lineup of creators who’ve proven their ability to perform. According to Billo’s numbers, 68% of its creators deliver ads that beat average industry results for ROAS, CTR, or Hook Rate. The top performers do even better, cutting Cost per ThruPlay by 31% and CPA by nearly 20%.
Creator ads made with Billo’s system are grounded in thousands of real campaign results. That means every brief, talent choice, and variation starts with proven facts, not guesswork. Brands can create confidently, knowing what tends to work before they hit record.
The Partnerships Hub adds another exciting layer: it turns single creator videos into complete marketing funnels. Creators first post organically on their own channels, letting brands see what clicks with real followers. Once a piece proves itself, businesses can boost it with ad spend. It’s a “start organic, scale winners” process that keeps ads authentic while still expanding reach.
Billo’s entire setup balances data insights with human creativity. As automated tools rise, the company reminds marketers that people still connect best with people. Real videos made by real creators feel honest and relatable, which is why they keep outperforming standard ads in clicks, conversions, and return on spending.
By bringing everything, data, creativity, and campaign management, into one organized system, Billo helps businesses treat creator marketing as a reliable, growth-focused channel. The update signals a confident step toward helping advertisers succeed with strategies built on transparency, trust, and real performance.
About Billo
Billo is a creator marketing company helping businesses grow through authentic, data-informed video ads. Since its founding, more than 22,000 brands have used the platform, generating over 150,000 ads linked to $280 million in tracked purchases. The company has been recognized on Trustpilot for customer satisfaction and continues to expand its services across the United States, United Kingdom, Canada, and Australia.
Contact Info:
Name: Dovile Miseviciute
Email: Send Email
Organization: Billo
Address: 584 Castro St. 2163 San Francisco, CA 94114
Website: http://billo.app
Release ID: 89173148
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