Everyday small business owners try to delineate the factors that will land them at the top of the major search engines amidst its competitors. With the rollouts of new “Animal Algorithms” every few months, ranking high for a specific keywords has the facade of being harder to figure out than the DaVinci Code. While most people are not coding along side the engineers at Google or discussing how to rank higher with Bing executives, many are learning what is at the foundation of every search query algorithm. And that is content. —
Content is king, and there is nothing more cliché than the saying, but nothing more factual either. With content reigning supreme, this would make duplicate content the peasant. A website comprised of duplicate content can be detrimental to the ranking of a site.
Google defines duplicate content as “Substantive blocks of content within or across domains that either completely match other content or are appreciable similar.”
The expectation for a site to rank high with duplicate content is a mindset that should be avoided for best results. While one may not be penalized, pages that once ranked, may not rank in the future. The time frame in which Google crawls the site again could take longer than the previous cycle.
Yurz, Incorporated is a digital marketing firm that specializes in online advertising and marketing. One of the skill sets their clients have the opportunity to benefit from is content creation. “Content is king,” says Jeffrey Essebag, CEO of Yurz, Inc. “We offer a number of services for marketing, but fresh, unique content is equally as important as all others.”
All search engines are looking for unique, informative, and relevant information.
Ranking high on a search engines for valuable key word phrases involves an abundance of quality original content. There are instances in which duplicate content will not rank. This is different from being penalized because the original content will still rank on the search engine.
There are several tools to locate duplicate content on the web, but the simplest approach to take is take a snippet of the text content and put it “in quotes” in the search on Google. The results shown will tell you the number pages that snippet of text is found on and it’s index of the web. Copyscape is another great tool to check online duplicate content.
Yurz, Incorporated is a digital marketing firm that specializes in online marketing tools and review management. Yurz offers a variety of services to cater to their clients’ needs.
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