The shortlists of finalists in 27 categories including “Best Drink Concept” and “Best Food Concept” were announced at the Awards Ceremony of the World Food Innovation Awards 2019 held by FoodBev Media and the winners were also announced. BESTORE becomes the first snacks brand in China that has been shortlisted. —
The World Food Innovation Awards are reputed as the “Oscars” of the food sector. The awards and shortlists each year not only represent the industrial frontiers and trends,.
What’s new at the ceremony this year is that BESTORE participates in the selection and has been shortlisted for the “Best Food Concept” and becomes the first snacks brand in China that has been shortlisted, with such typical Chinese delicious snacks as pork slices, crisp dates, dried mangoes, seafood snacks and new year gift boxes present at the ceremony held in London.
At the awards ceremony, Richard Hall, the CEO of the Innovation Awards, was attracted by the snack booth of China. He stopped to take a look and just savored the snacks. He was particularly interested in the Gift Box of “Twelve Classic Snacks”. When having learned that this gift box was inspired by the ancient Chinese “Imperial Meal Box”, Richard Hall praised again and again with “good design” and “Beautiful”.
This gift box, which has already become the “focus”, is the “Twelve Classic” high-end snack gift box specially launched by BESTORE, who invited Pan Hu, the grand slammer winner of world’s three major design awards and known as “China’s modern designer with the most business values”, to design this gift box. It draws inspiration from the ancient Chinese “Imperial Meal Box”, integrated with Western pop art. With red and yellow as the main color, the box has its texts gilded and each small box contains one kind of classic snack, showing both the Spring Festival atmosphere and the high-end design.
Zhu Youmin, the deputy general manager of the Supply Chain Business Department, expressed that billions of overseas Chinese and foreign consumers who loved Chinese food showed a broader blue ocean to BESTORE.
BESTORE’s product “Black Sesame & Mulberry Powder” has been shortlisted for the “Best Food Concept” of the World Food Innovation Awards 2019. Made with nine ingredients including black mulberries originated from Xinjiang and chia seeds from Mexico through baking under a relatively low temperature and grinding in a traditional and refined way, the powder will not agglomerate even prepared in cold water.
According to the estimation by China National Food Industry Association,Chinese snacks market size has been increasing and reached almost one trillion even in 2017 Under such huge potential market, Chinese snacks brands are arising rapidly and committed to becoming cards of Chinese delicious food.
Established in 2006, BESTORE has become the leading brand of snacks in China. It has developed not only more than 1,200 kinds of snacks covering 12 categories but also 2,100 stores in 96 cities across China, which cannot be separated to its strength in product research & development. BESTORE has built an omni-channel model covering brick-and-mortar stores, e-commerce platforms, mobile APPs and O2O platforms. It now boasts 40 million VIPs with more than 400 million person-time in terms of product purchase. It focuses on high-end snacks market segments and has been in a leading position in terms of sales in China for three consecutive years.
BESTORE, such enterprise which is sprinting to IPO, launched its high-end strategies and overseas layout last year. Online, it joins the “Tmall World” and other cross-border e-commerce platforms; offline, through the B-side dealers, it sells the products in the overseas supermarkets for Chinese. Up to now, it has brought more than 100 kinds of delicious snacks into 20 countries and regions including Europe, North America, Australia and Southeast Asia.
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