-- Bellavita Luxury, one of the fastest-growing fragrance brands in the accessible luxury space, has been selected for TikTok Shop's prestigious Super Brand Day campaign for the second year in a row, a distinction that underscores the brand's rapid ascent and the strength of its community on the platform. The campaign runs from 17 June to 2 July 2026.
Photo Courtesy of BellaVita Luxury
Super Brand Day is a high-impact TikTok Shop event in which a single brand is given the opportunity to dominate the platform for a fixed period, combining live commerce, creator activations, exclusive bundles, and deep discounts to drive discovery, engagement, and sales at scale. Being selected twice consecutively places Bellavita Luxury among a very small group of brands recognized for both performance and community loyalty.
A Campaign Built Around New Launches
This year's Super Brand Day is anchored by two significant new product introductions.
Xtreme Mode Gift Set — Designed for men who demand presence, the Xtreme Mode Gift Set is an extrait-based collection featuring three variants, each formulated at a 40% perfume oil concentration. The result is an intensity and longevity that surpass those of the vast majority of luxury EDPs on the market, with a wear time of 12 hours or more. The set is positioned for men who want to smell sophisticated, powerful, and unmistakable — from the boardroom to the evening.
Gourmand Trend Series Discovery Set — Responding to the explosive growth of the gourmand fragrance trend in the United States, Bellavita Luxury has developed a five-piece discovery set aimed squarely at women who want to smell like a snack. The series captures the warmth, sweetness, and playfulness of the gourmand genre — one of the most searched fragrance categories in the US market — in an accessible, giftable format that invites exploration.
Best-Sellers Return at Exceptional Value
Alongside the new launches, Bellavita Luxury's most-loved fragrances will be featured throughout the campaign at some of the year's sharpest prices. These include the viral Honey Oud — the brand's #1 fragrance on TikTok Shop US and UK, known for its warm, authoritative blend of oud, honey, bergamot, and rose — as well as the Luxury Gift Set for Men, CEO Man, G.O.A.T Man, and other fan favorites. Exclusive bundles will be available for a limited time during the campaign window.
Two Weeks of Live Commerce, Creator Activations, and Real-World Presence
The campaign will feature a full schedule of live shopping events across the two-week period, with sessions hosted by fragrance reviewers, affiliate creators, in-house perfumers, and brand hosts. The programming is designed to blend content and commerce — educating viewers on fragrance while driving conversion — with the aim of deepening the brand community that has been central to Bellavita Luxury's growth on TikTok Shop.
Creator and collaborator activations will amplify reach across the platform throughout the campaign. Additionally, the brand will extend its presence beyond digital with advertising in Times Square, New York — a statement of the brand's ambition to move from platform-native success to mainstream cultural recognition.
About Bellavita Luxury
Bellavita Luxury offers long-lasting, luxurious, and affordable fragrances for everyone who wants to smell like luxury without breaking the bank. All Bellavita Luxury fragrances are formulated with a minimum of 22% perfume oil concentration, placing them in direct competition with the EDPs, EDCs, and EDTs of established global luxury brands — at a fraction of the price.
The brand works with a well-renowned in-house European perfumer, enabling it to offer original fragrance creations alongside inspired interpretations of timeless global bestsellers. Bellavita Luxury is one of the only fragrance brands in the world to control the complete perfumery process — from ideation and creation through to sale and marketing — ensuring uncompromising quality at every stage.
Its range is designed for gifting and everyday use.
Contact Info:
Name: Amrita Singh
Email: Send Email
Organization: Bellavita Luxury
Website: https://bellavitaluxe.com/
Release ID: 89194363
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