-- HS Wood Flooring, an established hardwood flooring specialist with a flagship showroom in Battersea, has officially launched its bespoke in-house flooring service. This new offering allows architects, designers, and residential clients to develop completely custom-made timber floors, providing an alternative or exact complement to the firm's curated portfolio of major branded product ranges, which includes Staki, Holt, Natural Wood Flooring, and V4.
The premium service centres around a dedicated design lab situated within the company’s Battersea showroom. Through this facility, clients can collaborate directly with technical teams to customise every structural and aesthetic variable of their installation. The customisation process covers intricate layout patterns, such as herringbone and chevron, alongside custom colour pigmentation, specific surface textures, and advanced protective finishes for both solid wood and high-performance engineered wood configurations.
Operating under the joint leadership of managing directors Tim Hobern and Danny, the firm brings over two decades of combined trade experience exclusively focused on floor fitting rather than general carpentry. This specialised focus encompasses comprehensive pre-installation subfloor surveys, strict timber moisture testing, and technical precision detailing that eliminates unsightly gaps or structural movement, allowing the final floor to integrate seamlessly into the overall architecture of a space.
By establishing this state-of-the-art design laboratory directly within their Battersea showroom, the company addresses a major bottleneck in luxury interior architectural specification. Traditionally, sourcing highly individualised finishes meant lengthy wait times for international shipping from global mills. This facility vastly shortens design cycles, allowing clients to review custom-tailored physical samples, verify specific light-reflective qualities under varying showroom exposures, and adjust grain characterisation in real time before full manufacturing commences off-site.
Sustainability forms a foundational element of the new collection. The company works exclusively with certified, ethically sourced timber, maintaining strict alignment with environmental standards such as those set by the Forest Stewardship Council (FSC). Furthermore, the company enforces a restoration-first assessment policy, meaning technical teams actively evaluate whether an existing historical floor can be sustainably revived and conserved before recommending a completely new timber installation.
As a preferred supplier for premium wood flooring in London, the specialist teams have successfully executed complex timber flooring installations across high-end residential, commercial, hospitality, and heritage sectors throughout the capital. Notably, this experience includes the highly regarded, RIBA-recognised restoration project at St Dionis Church in Parsons Green, cementing the firm's reputation among major market suppliers and design professionals alike.
About HS Wood Flooring
HS Wood Flooring is a leading specialist floor fitting company with a flagship showroom in Battersea, London, bringing over 20 years of collective industry expertise to residential, commercial, and heritage restoration projects. Founded on a commitment to craftsmanship and sustainability, the company specialises exclusively in the precision installation and restoration of premium timber floors.
Working in close partnership with the world's major wood suppliers and the Forest Stewardship Council (FSC), HS Wood Flooring combines advanced technical tooling with an in-house design lab to deliver bespoke, ethically sourced engineered and solid wood flooring solutions.
For more information, please refer to the contact details below.
Contact Info:
Name: Tim
Email: Send Email
Organization: HS Wood Flooring
Address: 3A Orbis Wharf, Bridges Court Road, London, SW11 3GW
Phone: 020 3793 8915
Website: https://hswoodflooring.co.uk/
Release ID: 89198666
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