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The analysts forecast the global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021.Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user. The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.
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Covered in this report
The report covers the present scenario and the growth prospects of the global automotive augmented reality and virtual reality market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
The report, Global Automotive Augmented Reality and Virtual Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Continental
• HARMAN International
• Microsoft
• Visteon
• Volkswagen
Other prominent vendors
• HTC
• NVIDIA
• Unity
• AutoVRse
• Bosch
• DENSO
• Delphi Automotive*
• Jaguar
• Mercedes-Benz
• Nippon Seiki
• Panasonic
• General Motors (GM)
• Hyundai Motor Company
• Garmin
Market driver
• AR for automotive repairs
• For a full, detailed list, view our report
Market challenge
• High cost and hardware limitations
• For a full, detailed list, view our report
Market trend
• Projection technology – production ready in AR
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Table Of Contents – Major Key Points
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 05: MARKET SIZING
• Market definition
• Market sizing 2016
• Market size and forecast 2016-2021
PART 06: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition
PART 07: MARKET SEGMENTATION BY TECHNOLOGY
• Segmentation by technology
• Comparison by technology
• VR – Market size and forecast 2016-2021
• AR – Market size and forecast 2016-2021
• Market opportunity by technology
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• EMEA – Market size and forecast 2016-2021
• APAC – Market size and forecast 2016-2021
• Americas – Market size and forecast 2016-2021
• Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 12: MARKET TRENDS
• Projection technology – production ready in AR
• Low cost LiDAR sensor – trend for AR-based HUD
• TFT to DMD evolution – a technological leap
PART 13: VENDOR LANDSCAPE
• Competitive benchmarking
• Other prominent and potential vendors
Continue…….
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Release ID: 281321