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The analysts forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.
AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.
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Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
The report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Wikitude
Other prominent vendors
• BBDO
• Leo Burnett
• McCANN
• Metaio
• NGRAIN
• PTC
• Total Immersion
• Zappar
Market driver
• Affordable advertising
• For a full, detailed list, view our report
Market challenge
• Need for a standard AR application
• For a full, detailed list, view our report
Market trend
• Increased mobile AR advertising
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
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Table Of Contents – Major Key Points
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
• Value chain
PART 05: Market landscape
• Market overview
• Market size and forecast
PART 06: Market landscape
• Five forces analysis
PART 07: Market segmentation by industry
• Global AR for advertising market by industry
• Global AR for advertising market by retail industry
• Global AR for advertising market by automobile industry
• Global AR for advertising market by media & entertainment industry
• Global AR for advertising market by others segment
PART 08: Market segmentation by stakeholders
• Global AR for advertising market by stakeholders
• Global AR for advertising market by software developer
• Global AR for advertising market by agency
• Global AR for advertising market by engine developer
PART 09: Geographical segmentation
• Global AR for advertising market by geography
• AR for advertising market in Americas
• AR for advertising market in EMEA
• AR for advertising market in APAC
PART 10: Key leading countries
• US
• UK
PART 11: Decision framework
PART 12: Drivers and challenges
• Market drivers
• Market challenges
PART 13: Market trends
• Increased mobile AR advertising
• Popularity of the 3D environment
• Emergence of VisualCommerce 3D Cloud
• AR is expected to be a hardware platform-independent technology
PART 14: Vendor landscape
• Competitive scenario
• Augmented Pixels
• Aurasma (Hewlett-Packard Development Company)
• Blippar
• Catchoom
• Wikitude
• Other prominent vendors
Continue…….
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