-- Astrad, a global leader in digital advertising solutions, has launched its new Account-Based Marketing (ABM) platform. This tool is designed to transform how businesses engage with their most valuable accounts, offering unmatched precision and scalability in business-to-business (B2B) marketing.
Astrad's new ABM platform addresses the specific challenges of B2B marketers. It provides a strategic method for delivering personalized and targeted marketing and sales efforts to high-value accounts. It utilizes 100% deterministic data, seeing to it that marketing efforts reach the right decision-makers within target accounts every time.
"With our new ABM tool, we are keeping up with market demands and helping shape the future of B2B marketing," said Daniel Macia, chief executive officer (CEO) of Astrad. "It empowers marketers to achieve higher engagement rates, quicker sales cycles, and significantly improved return on investment."
The platform uses data based on factual, confirmed information about individuals and businesses, confirming laser-accurate targeting and minimizing wasted ad spend. Astrad's ABM tool also supports campaigns across various regions and languages, making it suitable for multinational corporations.
Furthermore, the tool enables the creation of customized sequences of display and video ads tailored to specific accounts. Marketers can adjust real-time campaigns based on performance data, making certain that marketing efforts remain relevant and practical. The platform also eliminates minimum spending requirements, democratizing ABM for businesses of all sizes.
Astrad’s latest solution offers over 350 reporting metrics and 50 targeting options, providing detailed insights into campaign performance. This data-driven technique helps marketers make informed decisions and continuously optimize their ABM efforts.
The launch of Astrad's ABM tool comes at a time when the market for account-based marketing is experiencing significant growth. According to industry reports, the ABM market is projected to grow at a CAGR of 15.33% from 2024 to 2031, reaching a net worth of $3.1 billion by 2030. This growth is driven by the increasing adoption of personalized and targeted marketing strategies, which are proven to deliver higher ROI and improved customer engagement.
To test the effectiveness of the ABM tool, Astrad used it for a global financial institution struggling to engage high-value accounts in the French market. The tool’s targeting of key decision-makers with personalized messaging significantly enhanced account engagement and conversion rates. The institution saw a 29% increase in deal size, a 62% increase in landing page rate, and a 0.7% improvement in click-through rates.
Similarly, a leading software company faced challenges penetrating the competitive Dubai market. Utilizing Astrad's ABM platform, it identified and reached its ideal target accounts through multichannel advertising, improving click-through rates and pipeline growth.
Astrad dedicates itself to continuous development, with plans to expand its global reach, enhance AI-powered targeting, and integrate with leading CRM systems for seamless data synchronization.
"Innovation is a continuous journey," Macia reflects. "We are committed to staying ahead of the curve, confirming that our solutions meet our clients' current needs and anticipate future challenges."
Astrad's new ABM platform represents a significant advancement in the digital advertising space. As businesses increasingly seek the latest data-driven marketing solutions, it is set to drive substantial growth and success for its clients.
For more information about Astrad's new ABM platform, visit Astrad's website https://astrad.io/.
Contact Info:
Name: Daniel Macia, CEO
Email: Send Email
Organization: Astrad
Website: https://astrad.io/
Release ID: 89131659
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