-- Ashcroft & Oak, part of Rogers & Hollands and one of America's largest family-owned jewelry retailers, will open its newest location at Hanes Mall on Friday, April 24. The store is located on the lower level, next to Belk department store, and is expected to be one of the largest Ashcroft & Oak locations in the country.

With more than 116 years of history and over 70 stores across 15 states, the brand brings its signature white-glove service and carefully curated selection of fine jewelry to the Winston-Salem community.
“Winston-Salem deserves a jewelry experience that matches the heart of this city," said Rebecca Sappington, Store Manager. "Our team isn't just here to sell jewelry. We're here to help celebrate our guests’ milestones and become part of the community, the way Ashcroft & Oak has in neighborhoods across the country for over a century.”
A Destination for Life's Most Important Moments
The new store will feature collections from renowned designers, including ArtCarved Bridal, MFit Bands, JK Crown Collection, Shy Creation, Triton, Benchmark, and Frederick Goldman. Guests will discover an expansive assortment of engagement rings, wedding bands, natural and lab-grown diamonds, gold, and fashion jewelry, along with custom design services for those looking to create something uniquely their own.
A Legacy of Love. A Promise for Life.
Shopping at Ashcroft & Oak comes with a generous return policy, flexible financing, lifetime jewelry protection, and trade-in programs, supported by expert associates and a thoughtfully curated selection of diamonds and gemstones chosen for exceptional quality and brilliance.
Invested in Winston-Salem from Day One
Ashcroft & Oak's presence in Winston-Salem goes beyond retail. Through its Embracing Our Neighborhoods program, launched in 2022, the company has donated more than $350,000 to over 255 nonprofits nationwide, supporting healthcare, education, the arts, children's programs, animal welfare, and civic services.
Winston-Salem residents can visit the new jewelry store to learn more or nominate a local nonprofit for support.
"We believe being a good neighbor means investing in the places where our guests live and work," Sappington said. "We're proud to bring that commitment to Winston-Salem."
For more information about Ashcroft & Oak, use the contact details below:
Contact Info:
Name: Jennifer Mifflin
Email: Send Email
Organization: Ashcroft & Oak
Address: Corporate Office, 20821 S Cicero Ave, Matteson, IL 60443
Phone: 1-708-679-7583
Website: https://www.fornowandforever.com
Release ID: 89188898

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